WorksheetsGlobal Marketing Unit 3
Total questions: 10
Worksheet time: 5mins
a brand is
Bundle of images and experiences in the customer’s mind
A promise made by a particular company about a particular product
Differentiation between competing products
all of them are correct
brand that have achieved success in a single national market
local brands
international brand
global brands
none is correct
this brands have the same name and similar image and positioning throughout the world
local brands
international brands
global brands
multinational brads
WArgentina and France are different, but we treat them the same. We sell them the same products, we use the same production methods, we have the same corporate policies. We even use the same advertising—in a different language, of course" this statement made by the CEO of Gillete let us know that Gillete is a
global brand
local brand
international brand
multinational brand
the strategy of showing both brands Milka and Oreo in the packaging has the name of
strategic alliance
co branding
tiered branding
joint venture
this could be an example of
co branding
brand extension
product differentiation
none of them are correct
Provides consumers with various types of information on the packaging
packaging
labeling
endorsement
branding
Referring the global expansion strategies, offering product virtually unchanged in markets outside of home country is the definition of
adoptation
creation
adaptation
extension
In this strategy brand change elements of design, function, and packaging according to needs of different country markets
adaptation
extension
creation
expansion
A strategic alternative where brands launch a different product and a different communication in a foreign country is known as
product communication
product extension
dual adaptation
dual extension
