Free Printable Segmentation, Research and Mix

Worksheets

Segmentation, Research and Mix

Total questions: 22

Worksheet time: 11mins

Name

Class

Date

Define what is meant by the term 'market segmentation'

The action or activity of gathering information about consumers' needs and preferences.

The splitting of the market for product or service into different parts, or segments.

Which of the following are methods used to segment a market?

Age, religion, school you go to, eating habits and views on education

Age, gender, income, location and lifestyle.

How is a market segmented by 'gender'?

Products can be aimed specifically at males or females or both

People have different hobbies and interests, which can be connected to income and location.

Consumers live in different parts of the country and will have different tastes and needs. Those living in the city might want a smaller car

Age groups can be split into categories e.g. 0-10, 11-16 or 18+. Or even by young and old

How is a market segmented by 'location'?

Products can be aimed specifically at males or females or both

People have different hobbies and interests, which can be connected to income and location.

Consumers live in different parts of the country and will have different tastes and needs. Those living in the city might want a smaller car

Age groups can be split into categories e.g. 0-10, 11-16 or 18+. Or even by young and old

Which market segments would this product appeal to?

Young, females, any income, any location

Any age group, females, high income, living in Scotland, sporty

Which market segments would this service appeal to?

Male and females with children, over 18, any income, who enjoy holidays as a lifetsyle choice

Males and females, 60+, without children, who are sporty and have high incomes

Which market segment would this product appeal to?

High income, males, 18+, who enjoy fast cars

Low income, young, females, who enjoy fast cars

Which market segment would this fashion brand appeal to?

High income, living worldwide, Males and Females

Low income, living in the UK

High income, Older, females only

What is an example of secondary research?

Focus Group

Observation

Newspaper

Questionnaire

10.

What is the better definition of secondary research?

Stealing someone else's information

Using information that already exists

Collecting new information

Finding old research

11.

What is an example of primary research?

Magazine

Observation

Newspaper

Government statistics

12.

Which is the odd one out?

Newspaper

Magazines

Books

Questionnaires

13.

Government reports would be which kind of market research?

Primary Research

Secondary Research

14.

What is a problem with using secondary data?

It is easy to find

It is normally quicker to find

You did not create it (it might be unreliable)

You have to find the information yourself

15.

What is the difference between qualitative and quantitative

They both mean more or less the same

Qualitative is about numbers

Quantitative means looking at opinions

Quantitative is about numbers and figures

16.

Focus groups are an example of

Primary Research

Secondary Research

17.

Questionnaires are an example of

Primary Research

Secondary Research

18.

The Internet is an example of

Primary Research

Secondary Research

19.

Factual information is...

Quantitative data

Qualitative data

20.

Opinions and Views are...

Quantitative data

Qualitative data

21.

All the activities influencing whether or not a customer buys a product is known as the...

Market Segmentation

Marketing Mix

Market Data

Share holding

22.

The 4 P's of the marketing mix are (pick 4)

Price

Place

Promotion

Product

Publicity

100 %

Segmentation, Research and Mix

Total questions: 22

Worksheet time: 11mins

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