WorksheetsIA5 Practice Test
Total questions: 20
Worksheet time: 15mins
Nike has a social media campaign promoting their efforts in a more sustainable packaging for their products to have greener, cleaner planet. This is an example of which type of promotion?
Product Promotion
Institutional Promotion
Which of the following is NOT one of the general categories for advertising media?
Pricing
Broadcast
Internet/Digital
Magazine Ads, Direct Mail, Signs, Billboards are examples of which type of media?
Broadcast
Internet/Digital
Specialty
Radio and Television Ads are which type of media?
Broadcast
Internet/Digital
Specialty
Video ads, social media ads, email ads, banner ads, pop-up ads, etc. are examples of which type of media?
Broadcast
Internet/Digital
Specialty
Products that are imprinted with the company's name, slogan or logo are examples of which type of media? Examples are pens, keychains, magnets, calendars, coffee mugs, water bottles, shirts, etc.
Broadcast
Internet/Digital
Specialty
What the "I" in AIDA stand for?
Interim
Irregular
Interest
Illusion
What does the "D" In AIDA stand for?
Decent
Desire
Degree
Downside
A promotional method used by businesses to promote products and convince customers to purchase that company's products instead of a competitors. Message focuses on a specific product.
Instituitional Promotion
Product Promotion
A promotional method used to create a favorable image for a brand. Message does not focus on a specific product but tries to build a strong reputation for the company
Institutional Promotion
Product Promotion
When developing and utilizing valuable content under the 4 Steps of Content Strategy, how much Non-Promotional and Promotional content should you use?
75% Non-Promotional, 25% Promotional
50% Non-Promotional; 50% Promotional
25% Non-Promotional; 75% Promotional
90% Non-Promotional; 10% Promotional
Target is creating a new line of swimwear for kids. They have chosen to first have a sales campaign using Georgraphic Segmentation. What evidence supports that Target used this type of Market Segmentation?
running discount promotion through Snapchat
using print advertisement in outdoor magazine
running a sales campaign in Southeastern cities that our closely related to the coast near beaches
running a radio advertisements during the holiday season
Promotion of a product includes all of the following EXCEPT:
Advertising a new product
Personal Selling by using sales representatives
Offering coupons to encourage increased sales
Redesigning a product to give it more modern features
Apple creates a social media campaign promoting their efforts in using recycling products to be more sustainable. This is an example of which type of promotion?
Product Promotion
Institutional Promotion
Strategy Promotion
Grounds Promotion
PUMA released a new social media campaign using Instagram and Twitter to promote their golf apparel. Which of the following examples demonstrate Product Promotion?
PUMA creates a story on Instagram promoting their corporate social responsibility initiatives with donating money to youth golf programs
PUMA creates a Facebook advertising campaign to promote their efforts to reduce pollution in their manufacturing process.
PUMA creates an Instagram post promoting their efforts in fair labor with job opportunities available with pay above minimum wage
PUMA creates an Instagram campaign with professional golfer Rickie Fowler promoting and wearing PUMA golf polos, pants and shoes in multiple stories and posts
Internet/Digital Media includes which of the following?
Video advertisements, social media advertisements, email advertisements, banner advertisements
magazine advertisements, direct mail advertisements, signs, billboards advertisements
key chains, water bottles, tshirts, pens and other items with the company logo for promotional items
TV and radio advertisements
Which of the following is NOT an element of the Promotional Mix?
Advertising
Recommendations
Public Relations
Sales Promotions
The process of breaking down the total market into smaller segments and classifying customers by similar, specific characteristics is known as
Business Ethics
Market Segmentation
Market Testing
Public Relations
What is Target Market?
What are (2) Benefits of using Social Media if you are a business?
