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Integrated Marketing Communication

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

___ is a printed report containing news or activity of business that is sent by mail

a)

Propoganda

b)

Newsletter

c)

Budget

d)

Blog

2.

__ is one of the activities associated with PR

a)

Publicity

b)

Trade

c)

Social Media

d)

Advising

3.

The characteristics needed by PR practitioner was given by __

a)

Adam Smith

b)

David Potter

c)

Webster

d)

Edward London Bernays

4.

___ are advertisements in the form of news stories or reviews in newspapers.

a)

Social Media

b)

Newsletters

c)

Advertorials

d)

Brochures

5.

From the picture given, guess the PR tool

a)

Social Media

b)

Brochures and Catalogues

c)

Business events

d)

Newsletter

6.

Name the type of Publicity

a)

Press conferences

b)

Feature articles

c)

News releases

d)

Kiosk Marketing

7.

Direct Marketing is in itself a form of __

a)

Advertising

b)

Sales promotion

c)

Publicity

d)

None of these

8.

__ allows delivery of people based on messages over telephone lines

a)

Email

b)

Fax mail

c)

Voice mail

d)

Cold emailing

9.

__ advertising is also called as corporate or image building advertising

a)

Advocacy

b)

Public service

c)

Institutional

d)

Magazine

10.

__ are order placing machines

a)

ATM

b)

Kiosk

c)

Radio

d)

Television