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Worksheetsproduct and brand
Total questions: 25
Worksheet time: 8mins
_________ lets you to have a clear picture of the number of customers or usage of your brand in comparison with competition.
Market share
Brand share
Product share
Customer share
__ shows how consistent customers are in buying your brand, how long they have been buying and how long they may buy?
Customer loyalty
Brand loyalty
Product loyalty
Company loyalty
Brand assets include:
The name of the brand
reputation, relevance, and loyalty
Less quality complaints
All of the given options
To have value, a brand must offer which one of the following?
A simple product range with a defined set of features
A complex product range with a defined set of features
Consistency, a reduced level of perceived risk for the buyer, & a range of functional & emotional attributes which are of value to buyers
An identity through which the customer can trace the party responsible for supplying the product
_________ are incurred by brands because of failures and questionable business practices that may increase costs and liabilities.
Brand assets
Brand liabilities
Brand equities
Market failure
______ includes all that is linked up in memory about the brand. It could be specific to attributes, features, benefits or looks of the brand.
Brand attitude
Brand Associations
Brand relationship
Brand image
Lifebuoy – kills the germs you cannot see, is an example of ______
Emotional benefit related to positioning
Functional benefit related positioning
Usage occasion related to positioning
Health-related positioning
To keep your brand into recognition, it is important to _________ according to an effective through plan
Advertise
Position
Place
Market
A _________ has to answer the questions like what would be the short of market if our brand is not there.
Brand image
Brand picture
Brand manager
Brand association
A customer will choose a brand based on how compelling the _________ was as compared to other brands.
Difference
Similarity
Sameness
Uniqueness
Achieving the right brand identity means creating brand _________ with customers.
Salience
Resonance
Awareness
Loyalty
An apparel marketer is planning to launch an existing brand name into a new product category. Which brand development strategy is being implemented?
Line extension
Multibrand
Brand extension
Rebranding
Visual trade name that recognized brand is
logo
customer
sound
slogan
Observation of consCareful brand management look for to build product or services related to theumers that several brands are equal to
brand extension
brand parity
symbols
brand trust
Careful brand management look for to build product or services related to the
target audience
cost
profit
all the above
Functional hazard of brand is associated to
our self concept
price
performance
social image
Single distinguish feature among a product name and a brand mark is that aproduct name is
identifies only one item in product mix
consists of words
creates customer loyalty
implies an organization's name
At the center of a brand's characteristics is the following:
Identity
Image
value
none
Brand awareness consists of brand recognition and brand ____
Growth
recall
identity
pressence
Brand which is result of extension in brand or sub-brand is classified as
brand extension
sub-brand
parent brand
product extension
Branding strategy is also called
brand architecture
branding rate
brand earnings
brand responsiveness
Features and attributes of brands translate into benefits and _________ are also fulfilled along with these benefits
Customer values
Brand values
Organizational goals
Brand associations
If two different brands are distributed by one company, it is considered under:
Wholesale
Co-branding
Joint venture
Merger
Introduction of another strength of a medicine by a pharmaceutical company is an example of
Brand extension
Line extension
Brand diversification
all the above
Parent brand if it is associated with multiple products in brand extension is called
family brand
product extension
sub-product
parent company
