WorksheetsMktg Mgt Quiz 1
Total questions: 10
Worksheet time: 10mins
The following are definitions of marketing except____.
Creation, communication, delivery of value and management of customer relationships for a lifetime.
Act of facilitating the exchange of commodity for goods, services and/or money to deliver maximum value to the customer.
Link between a society's material requirements and its economic patterns of response.
Science of choosing target markets through market analysis and market segmentation as well as competitors' buying behavior.
It is the process of distributing a product or service from start to finish.
Supply Chain Management
Channel Marketing
Product Life Cycle
Marketing Management
This means of communication with the users of a product or service.
Digital Marketing
Print Ads
Advertising
Media
It is a way of promoting products or services by promoting the brand as a whole
Brand Marketing
Advertising
Product Promotion
TV Commercial
It can be described as all the messages and media you deploy to communicate with the market
PR Activities
Direct Marketing
Advertising
Marketing Communication
______ is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Content marketing
Digital marketing
YouTube video
Facebook Ad
The goal of media relations is to educate the media (newspapers, radio, television, and other forms of journalism) to report on a _____?
company’s objectives
company’s accomplishments
management accomplishments
All of the above
AZS Manufacturing published and article in Manila Times newspaper about a new product that they are going to introduce on the market. This is an example of_____?
Digital Ad
Partner Marketing
Media Relations
PR
Partner marketing includes:
I. Content Sharing
II. Co-creating Offers
III. Distribution as partnership marketing
IV. Co-creating Marketing
V. Affiliate Marketing
I, II, IV and V
II, IV and V
I, II, III, IV and V
I, II, III and IV
Firms use social media platforms to _____.
promote products and/or services
build community with the target audience
drive traffic to the business
All of these
