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Market Your Business

Total questions: 10

Worksheet time: 50mins

Name
Class
Date
1.

All of the processes - planning, pricing, promoting, distributing, & selling - utilized by a company to place its products in the hands potential customers

a)

Positioning

b)

Marketing

c)

Discount Pricing

d)

Product Mix

2.

Pricing that is determined by using the wholesale cost of an item as the basis for the price charge

a)

Cost-based Pricing

b)

Demand-based Pricing

c)

Competition-based Pricing

d)

Physiological Pricing

3.

A blending of the product, price, distribution, and promotion used to reach a target market.

a)

Product Mix

b)

Features

c)

Positioning

d)

Marketing Mix

4.

Identifies how marketing goals will be achieved

a)

Features

b)

Return on investment

c)

Marketing Strategy

d)

Market share

5.

The amount earned as a result of an investment

a)

ROI

b)

IOR

c)

ORI

d)

OOO

6.

The name, symbol, or design used to identify your product

a)

Brand

b)

Packaging

c)

Features

d)

Market

7.

Creating an image for a product in the customer's name

a)

Pricing

b)

Marketing

c)

Branding

d)

Positioning

8.

The different products and services that a business sells

a)

Market share

b)

Product mix

c)

Marketing mix

d)

Brand

9.

Pricing that is determined by how much customers are willing to pay for a product or service

a)

Demand-based Pricing

b)

Cost-based Pricing

c)

Psychological Pricing

d)

Competition-based Pricing

10.

Pricing that is based on the belief that certain prices have an impact on how customers perceive a product

a)

Demand-based Pricing

b)

Competition-based Pricing

c)

Psychological Pricing

d)

Cost-based Pricing