A user lands on your site and only views one page before leaving.

The rate of this phenomenon happening is called the " (a)   rate".

The metric is calculated as the total amount spent divided by link clicks.

(a)  

The “invisible” shares that happen through channels like messenger, email, text messages etc., making them impossible to account for.

(a)  

A social media post, chosen to stay on the top of your page or profile to feature an important announcement or highlight.

(a)  

Strategies/techniques helping in getting your page to rank higher in the search engines.

(a)  

A measurement (%) of how much revenue your investments on social media are gaining - compared to how much you are spending.

(a)  

The number/measure of users visiting a given website or page is referred to as (a)  

The process/act of adding location-based metadata to media (photos, videos etc.)

(a)  

A social media advertising term that refers to how you select the potential demographic of audience for your ads.

(a)  

Facebook’s tool for creating, running, and analyzing your ads?

(a)  

The user who intentionally provokes, creates controversy and polarizes people in an online setting.

(a)  

A metric method of comparing two variations of an ad, piece of content or other material against each other, so you can see which version performs better.

(a)  

The time it takes, on average, for a brand, company or individual to reply to customer’s message.

(a)  

A person who gets paid (or free products) to show a brand in a positive light.

(a)  

A message that appeals to potential customers, and is often the last push to drive a specific action such as buying a product, subscribing to a newsletter, etc.

(a)  

Metric that tells you how many people have seen your post.

(a)  

A slideshow of multiple sequencing images in one post.

(a)  

The description that accompanies a photo, video or any kind of social media post.

(a)  

An artificial intelligence program that can automate customer interactions for a company. It can provide customer service, answer questions and even set up appointments automatically.

(a)  

The method of showing paid content to users in a way that looks organic.

(a)  

B2C - explain.

A marketing technique of creating and distributing valuable and relevant content to attract an audience. It does not explicitly promote a brand but is intended stimulates interest in its products or services.

(a)  

B2B - explain.

Content that lasts online for 24h before disappearing (the answer is not "a story", story is one example of it).

(a)  

The percentage of users who see your post or ad and then take expected action.

(a)  

Content that "ages well", maintains its value over time and stays relevant for a long time, not just when it’s published.

(a)  

A user who watches a social media feed or belongs to a social media group but does not engage with the content (like, comment, reply etc.).

(a)  

The extent of users who see your content without a paid promotion.

(a)  

Social media ad that doesn’t appear on the advertiser’s timeline.

(a)  

An in-depth, detailed examination of the usage of a particular social media strategy within a real-world context - which is aimed at generalizing the results for learning or future usage purposes.

(a)  

Facebook post that you pay for to increase its reach.

(a)