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WorksheetsValue of Proposition
Total questions: 20
Worksheet time: 40mins
Refers to the value a company promises to deliver to customers should they choose to buy their product.
Valuation
Value Propagation
Value Distribution
Value Proposition
Offering similar value at a lower price is a common way to satisfy the needs of price-sensitive Customer Segments.
(a)
An important but difficult element to measure.
(a)
Some Value Propositions satisfy an entirely new set of needs that customers previously didn’t perceive because there was no similar offering.
(a)
2nd step on "How to Create a Value Proposition"
Know your customers
Don’t forget about your competitors
Understand your costs and benefits
Be clear and concise
Helping customers reduce costs is an important way to create value.
(a)
Making products and services available to customers who previously lacked access to them is another way to create value.
(a)
In some cases, a video, infographic, or image may convey your value proposition better than words alone can.
(a)
The (a) of your value proposition describes the benefit the customer will receive as a result of making a purchase from your business.
In this section, you can elaborate on the information in the headline.
(a)
Value propositions can follow different formats as long as they are unique to the company and to the consumers the company services.
(a)
There are ____ Types of Value Propositions.
8
5
10
6
Design is an important but difficult element to measure.
True
False
Helping customers reduce costs is not important way to create value.
True
False
Customers may find value in the simple act of using and displaying a specific brand.
Design
Brand/status
Getting The Job Done
Customization
Improving product or service performance has traditionally been a common way to create value.
True
False
A value proposition is not part of a company's overall marketing strategy.
False
True
A company's value proposition communicates the number one reason why a product or service is best suited for a customer segment.
Components of a Value Proposition
Importance of a Value Proposition
Understanding Value Propositions
Special Considerations
The headline of your value proposition describes the benefit the customer will receive as a result of making a purchase from your business.
True
False
Value can be created simply by helping a customer get certain jobs done.
False
True
