Recently, elementary students in FDL took place in the entrepreneurial challenge called Lemonade Day.   As they were preparing for the event, the students took a look at last year’s sales and had a goal of increasing sales by 16% this year.  They were trying to predict the amount of (the industry’s) sales their individual school hoped to make this year.  What were they doing?

For sure, the one type of research your business should conduct if it is considering expansion is _______________ research.  You would benefit from soliciting the opinions of others about how they feel about the current economy and where it is headed in the next five years.

Tesla would like to add three new dealerships in the U.S. over the next two years.  They are investigating potential locations for these dealerships.  They are conducting this type of research.

The Gabber News is seeking to add a mid-section spread about the Royal Family and has placed a premium price tag on the advertising space in this featured section.  As the account representatives pound the pavement to get that space sold, they will capitalize on the fact that they have a subscription base of 1.4M people across North America and know that these type of stories increase their stand sales by about 40%.  They also know that the annual median household income for these subscribers and consumers is about $89,500.  This type of information is very valuable to sell advertising space and has been collected through ________________ research.

Mystery shoppers, point-of-sale research, and traffic count would all be examples of _________________ research.

 ConAgra Foods sent a sample of a new product in the mail to a designated test market with a coupon to see what the response would be.  This is an example of test marketing for the purpose of:

All of the following are considered part of the survey method except:

If a business is interested in retail customer attitudes toward existing products and services, they would benefit from having:

Data collected for the first time for the purpose of a specific research study is called __________.

Since it is much less expensive, it is best to use someone else's data that was collected for a different purpose first before collecting your own. This data is called ___________.

To help prevent "bad" questions in a survey (i.e. ambiguous, non-exhaustive, double-barrelled) , this should be done first before administering the official survey to a sample. 

Identify the best example of an open ended question.