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Wk 6 Product

Total questions: 16

Worksheet time: 3mins

Name
Class
Date
1.

The term product includes the . . .and . . .related to not only physical goods but also services, places, ideas etc

(a)  

2.

The seven Ps are:

(a)  

3.

In marketing, what do you understand by a 'good'?

4 lines
4.

What is a service?

4 lines
5.

What is a difference between a good and a service?

4 lines
6.

Which is a good?

a)
b)
c)
7.

Which is a service?

a)
b)
c)
8.

Which is not a level of a product?

a)

Augmented

b)

Core

c)

Actual

d)

Valve

9.

Write the missing letters in the acronym NPD

(a)  

10.

Write the missing letters in the acronym USP

(a)  

11.

What is the first step in the NPD process?

4 lines
12.

What is the last step in the NPD process?

4 lines
13.

Write the missing letters in the acronym PLC

(a)  

14.

Which is not a stage of the PLC?

a)

Development

b)

Introduction

c)

Pause

d)

Growth

15.

Which are not PLC elements?

a)

Pre launch

b)

Maturity

c)

Decline

d)

Post mortem

16.

Which is the most prominent Uzbek design company?

a)

Fratelli Casa

b)

Kanishka

c)

Lali

d)

Chiroyli