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WorksheetsSEMII Obj. 1.11 - 1.15 Sponsorships
Total questions: 11
Worksheet time: 7mins
Wheels wants to promote its product line of in-line skates to young males under the age of 35. Which sponsorship opportunity would best attract the exposure the company seeks on a very limited budget?
Olympic opening ceremony
Extreme-sporting event
Pro-football game
Affinity-sporting event
Obtaining the right to name a sport or event is often one of the objectives of which component?
Franchise arrangement
Sponsorship
Affiliation
Licensing agreement
Sports or event marketers often identify the sponsorship potential of a specific business by researching the company’s sponsorship history and understanding which component?
sponsorship objectives
manufacturing methods
financial policies
quantity standards
Which type of sponsorship objective involves bartering for goods and services?
Cost avoidance
Revenue generation
Activation
Promotion
Which establishment would an event marketer most likely contact when seeking sponsorship for an upcoming auto race?
Nonprofit organizations
Athletic competitors
Charitable organizations
Related businesses
Why should sports or event marketers develop proof-of-performance packages for sponsors?
To explain the type of sport or event
To provide information about the facility
To help sponsors justify the investment
To list the important participants
Which is the first step in a sponsorship presentation?
Create interest in an organization or event.
Give event details.
Create interest in the sponsorship opportunity.
Explain how the prospective sponsor can get involved
What kind of arrangement is happening when a hockey team receives free skates from Nike as part of its sponsorship-fee payment?
Exploitation
Relationship marketing
Exclusivity
Value in kind (VIK)
Bank of America is the only bank affiliated with a specific sports or event organization. What is the benefit called?
Value in kind (VIK)
Exclusivity
Ownership
Presenting sponsorship
To create or maintain a certain image, companies sponsor sports or event organizations that display characteristics companies want consumers to associate with their products. This is one way of enhancing which technique?
Relationship Marketing
Sales and sampling opportunities
Exclusivity
Public Relations
What is the salesperson doing in this situation? A salesperson says to a potential client: “The luxury boxes of an arena have plenty of space to entertain business clients; and the catering staff can help plan the menu for game-day festivities.”
Addressing objections
Describing amenities
Determining needs
Reaching closure
