WorksheetsINS16-01
Total questions: 96
Worksheet time: 1hrs 29mins
The title given to a product by the company that makes it.
Brand Loyalty
Brand Name
Brand Stretching
Brand Image
Using an existing name on another type of product
Brand Stretching
Brand Awareness
Brand Loyalty
Brand Name
The ideas and beliefs people have about a brand
Brand Name
Brand Loyalty
Brand Stretching
Brand Image
The tendency to always buy a particular brand
Brand Stretching
Brand Loyalty
Brand Name
Brand Awareness
How familiar people are with a brand (or its logo and slogan)
Brand Image
Brand Stretching
Brand Awareness
Brand Name
The set of products made by a company
Product launch
Product Lifecycle
Product range
Product placement
The use of a well-known person to advertise products
Product Lifecycle
Product endorsement
Product range
Product Launch
When products are used in films or TV programmes
Product placement
Product Launch
Product lifecycle
Product endorsement
The introduction of a product to the market
Product Launch
Product lifecycle
Product Range
Product Endorsement
The length of time people continue to buy a product
Product range
Product endorsement
Product lifecycle
Product Placement
The percentage of sales a company has
Market leader
Market research
Market share
Market challenger
Customers of a similar age, income level or social group
Market segment
Market Challenger
Market leader
Market share
The best-selling product or brand in a market
Market share
Market challenger
Market segment
Market leader
information about what consumers want or need
Market leader
Market challenger
Market research
Market share
The second best-selling product or brand in a market
Market share
Market challenger
Market segment
Market research
No one recognises our logo or slogan. We need to spend more on advertising to raise (a)
Consumers who always buy Sony when they need a new TV are showing (a)
A fashion designer who launches his or her own perfume is an example of (a)
George Clooney advertising Nespresso is an example of (a)
A (a) consists of introduction, growth, maturity and decline
Tesco's wide (a) means that it appeals to all sectors of the UK market
The use of Aston Martin cars and Sony computers in James Bond films are examples of (a)
Microsoft is the (a) in computer software.
Pepsi is the (a) in carbonated soft drinks
Focus groups and consumer survey are ways of conducting (a)
Executive
(a)
Industry
(a)
Demand
(a)
Label
(a)
Exclusivity
(a)
Expansion
(a)
Routinely
(a)
Sự mới mẻ
(a)
Da tốt
(a)
Lãnh thổ chính
(a)
Buổi phỏng vấn
(a)
Thời trang cao cấp
(a)
Bankruptcy
(a)
Chuỗi cung ứng
(a)
Sóng
(a)
Territories
(a)
Đoán trước
(a)
Invest
(a)
Người theo đuổi
(a)
Gulf
(a)
Multinational
(a)
Reckons
(a)
Conferences
(a)
Ra lệnh
(a)
Aircraft
(a)
Equipment
(a)
Mới đây
(a)
Emergency
(a)
Lounges
(a)
Plenty
(a)
Phản đối
(a)
Individual
(a)
Nội trú
(a)
Quy trình
(a)
crew
(a)
Đơn thuần
(a)
Existence
(a)
Chuyên chở
(a)
Impression
(a)
publishing
(a)
Consultancy
(a)
Gía vé
(a)
Thường xuyên
(a)
Seeking
(a)
Kết hợp
(a)
Gánh nặng
(a)
Hỏi thăm
(a)
Scale
(a)
Properties
(a)
Shift
(a)
Casual
(a)
Excelsior
(a)
Lễ tân
(a)
Tiêu chuẩn
(a)
Claim form
(a)
Receipts
(a)
Rental
(a)
Để dành
(a)
Thân cây
(a)
Extra
(a)
Nhân viên văn phòng
(a)
Diverted
(a)
Confusion
(a)
Circumstances
(a)
Beyond
(a)
Bồi thường
(a)
Dynamic
(a)
Pricing
(a)
Altering
(a)
Reflect
(a)
Generaly
(a)
