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WorksheetsBusiness Management IB Marketing 4.1-4.5
Total questions: 10
Worksheet time: 4mins
4.5 Place: A shoe manufacturer uses a distributer who then sells to a retailer and then a customer. How manel channels of distribution are there?
0
1
2
3
4.5 Promotion: The following is a definition of which word:
Is a promotional strategy that combines online technologies with word of mouth (WOM) techniques. It is usually done through the internet via emails and social networks.
E-commerce advertising
Guerilla Marketing
Social Media Marketing
Viral Marketing
4.5 Price: Which of the following statements is not true about a loss leader
It is used to attract new customers
It is likely for customers to purchase only the loss leader
The loss is recouped by selling complementary goods
Is a technique used to encourage brand switching
4.5 Product: The most desirable quadrant of the Boston matrix is?
Cash Cows
Dogs
Question Marks (problem children)
Stars
4.5: Product Life Cycle. Which phase of the product life cycle has the following features:
Investment: Very High
Profit: Little, if any
Cash Flow: Negative
R&D
Launch
Growth
Maturity
Decline
4.4 Market Research: Which of the following is a disadvantage of quota sampling
It is quite easy to get a sample
Expensive
May not be representative of the population
Bias and sampling errors occur
4.4 Market Research: Which of the following is not an advantage of qualitative research?
It allows driving forces (motivators) and restraining forces (demotivators) to be explored.
There is flexibility in the process.
Can be inexpensive yet provide detailed response.
Bias will be eliminated with clarifying questions asked.
4.3 Sales Forecasting: Which term describes the fluctuations in sales revenue caused by variations in the demand for certain goods during certain times of the year?
Cyclical variations
Random variations
Seasonal variations
Variance analysis
4.2 Marketing planning: Using a position (perception) map, a high quality but low price is referred to as:
Bargain product
Cowboy product
Economy Product
Premium Product
4.1 The Role of Marketing: Which of the following is not a difference between marketing a good and a service?
Brand Awareness
Inseparability
Intangibility
Heterogeneity
