WorksheetsSampling
Total questions: 10
Worksheet time: 6mins
What is the term given to a representative group of the population used for market research ?
Demographic group
Market
Sample
Segment
Sampling is used in market research because
A sample can be used to increase the confidence level of statistical findings
A sample's views are used to represent the population's views
It can be easier to identify trends from the sample findings
It is cheaper and quicker to use a sample than to survey the whole market
The sampling method used to interview a given number of respondents with given characteristics, such as their age and gender, is known as
Cluster
Quota
Random
Stratified
Which method gives each member of the public an equal chance of being selected as part of a sample?
Cluster
Quota
Random
Stratified
Which method is used when a population is widely dispersed across geographical locations?
Cluster
Quota
Random
Stratified
Which of the following is not a feature of quota sampling?
Choosing a specific number of people in a market segment
It is relatively cheap to select the sample
Likely to be very representative of the population
Samples are collected on a non-random basis
The sampling method that relies on word of mouth to get relevant subjects for a sample is known as
Quota
Random
Snowballing
Stratified
Which of the following is not a source of sampling error?
A small sample size being selected
Dishonesty of respondents
Errors made in recording data
Researcher bias
Sampling errors are likely to occur if
A representative sample is selected
Random sampling is used
The sample size is significantly large
There are sampling discrepancies
Pie charts are used for expressing percentages, such as data on market share.
True
False
