NEW
Font size
WorksheetsSocial Media Marketing Review
Total questions: 45
Worksheet time: 23mins
True or False: With the help of social media, the online world today has shifted from a one-to-many to a one-to-one method of interaction.
True
False
True or False: One to one marketing includes tailored plans for each customer. Allowing for relationships to develop between company and consumer.
True
False
True or False: One to many marketing is considered direct marketing because it focuses directly on the consumer over many platforms.
True
False
True or False: Out-bound marketing tries to reach consumers through general media advertising as well as through in-person contact.
True
False
True or False: In-bound marketing focuses on attracting customers via customer-created Internet content.
True
False
True or False: Content marketing is a form of marketing that involves creating and sharing online material that specifically promotes your brand.
True
False
True or False: The key to success for any business on social media is how it connects with their audience on an authentic level.
True
False
True or False: A good habit to get into is posting 75 percent promotional content and 25 percent non-promotional content on social media.
True
False
True or False: Knowing your target audience is NOT important for a social media campaign.
True
False
True or False: Increasing customer interactions improves brand loyalty and perceptions.
True
False
What does the acronym GCT stand for?
Goals, Consistency, Targeting
Goals, Content, Targeting
Gifts, Content, Testing
What does the acronym KPI stand for?
Key Platform Initiatives
Key Piece of Information
Key Performance Indicators
What form of marketing focuses on attracting customers via company-created content
Outbound Marketing
Inbound Marketing
one to many marketing
Values, Personality, Interests would fall under what target audience category
Demographic
Geographic
Psychographic
What is cross-promoting
Promotion of another product that is related
Partnering with another business
Promotion on many different platforms
Why is it challenging to get people to care about your content
There are 4.75 billion pieces of content shared daily
No one uses social media anymore
Companies are posting the same content
What is 1 point of consistency
How many followers you have
The look of your brand
Your inbound marketing strategy
What can you do to gather inspiration
Look at what competitors are doing
Follow popular hashtags
Improve on things you are seeing
All of the above
True or False: Having a content calendar is important
False
True
What is the purpose of having a content calendar
Helps create content around events
Helps you stay relevant in cultural conversations
Helps with consistency
All of the above
True or False: Testing is unique to your brand
True
False
A data drive decision is
Created for you by someone else's data
When something is determined by the analysis of data
Not something you want to do
There are how may points of consistency
2
5
3
A social media audit is
An examination of your activity
An examination of how many followers you have
A sponsorship deal
What is one question to ask when selecting a platform to use
What platforms are our top 3 competitors on
How many followers should we have
What is the most popular app right now
What framework should you use to create your objectives and goals
Davidson
SMART
MTSS
Region, Climate, County would fall under what target audience category
Demographic
Geographic
Psychographic
Age, Income, Ethnicity would fall under what target audience category
Demographic
Geographic
Psychographic
Target audience includes what categories
Demographic
Geographic
Psychographic
All of the above
33
Over what percentage of marketing executives use social media as a strategy
90
75
65
Content marketing is
Online material that is user generated
Material that specifically promotes your brand
Online material that creates natural interest
What were Web 2.0 websites
Blogs
Original forms of SEOs
Beta Websites for brands
How did search engines effect social media marketing
Led to brand establishment online
Brands started using SEO's
Easier to find brands
All of the above
When did the Dot-Com Bubble take place
2003-2004
2002-2007
1995-2002
an example of one to many marketing
Replying to a customers comment
Posting to groups
Chat messages
a marketing method that is considered to be indirect; a brand sends a message to a large audience rather than to an individual.
one to one marketing
one to many marketing
outbound marketing
An example of one to one marketing
Posting articles
Status updates
Direct messages
also known as personalized marketing; it is a strategy that relies on getting to know the customers and their individual choices, and then tailoring marketing plans toward each customer differently based on those choices.
One to one marketing
One to many Marketing
Inbound marketing
What is a top goal of a social media campaign?
To post provocative/controversial things to start conversations.
To increase foot traffic to your website.
To be recognized by influencers only.
What is 1 pillar of epic content creation?
Having multiple platforms
Being Controversial
Staying Power
How many pillars of epic content creation are there?
5
7
6
Who was the "original" social media network?
MySpace
Which one is a "purpose of content?"
to have as many followers as possible.
to add value
to test sponsorship deals.
17
A good way to see which social media platform(s) a company should be on is to
see which platforms your competitors are on.
only be on platforms that support live video.
start with the biggest platforms first.
What is the first step of the six-step process of a social media marketing plan?
conduct a social media audit
create a content marketing plan and a social media content calendar
create social media marketing objectives and goals
