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4 P's of Marketing

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

What are the 4 P's of Marketing?

a)

Promotion, planning, puzzles, prizes.

b)

Product, price, promotion, place.

c)

Place, plays, pricing, proof.

d)

Product, place, promotion, proof.

2.

What is another name for the 4 P's of Marketing?

a)

Products of Marketing

b)

Marketing Analysis

c)

Marketing Mix

d)

Marketing Strategy

3.

This is not a physical entity alone; it captures the whole tangible and intangible aspects like services, personality, organization, and ideas.

a)

Product

b)

Purpose

c)

Price

d)

Professionalism

4.

How do you earn customer loyalty and esteem?

a)

By creating coupons.

b)

Brand, loyalty, and value.

c)

Selling products in unlikely places.

d)

Provide surveys.

5.

The results of good marketing is...

a)

Product placement.

b)

Great customer service.

c)

Friendly community members.

d)

Higher sales volume.

6.

What are the two types of places product placement occurs?

a)

Walmart or Target

b)

Brick and Mortar or Online

c)

Online and offline

d)

Brick or Mortar

7.

What is the definition of Marketing?

a)

Commercials

b)

Friendly customer service endeavors

c)

All the activities involved in getting goods and services from the businesses that produce them to the consumers who wish to buy them.

d)

Sales and promotion.

8.

Who must a promotion campaign be geared toward?

a)

Friends and family

b)

African Americans

c)

Community members

d)

Target Market

9.

What are the four ways that target markets are segmented?

a)

-Demographics

-Psychographics

-Geographics

-Behavioural variables

b)

-Geographics

-Location

-Gender

-Race

c)

-Demographics

-Gender

-Neutral

-Environment

d)

-Race

-Religion

-Family

-Preference

10.

What are demographics?

a)

Demolishment of nature by default.

b)

Observable, measurable characteristics such as likes and dislikes.

c)

Observable, measurable characteristics that categorize people (age, gender, education, income)

d)

Demonstrations of successful marketing structures.