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WorksheetsDigital MArketing-1
Total questions: 85
Worksheet time: 1hrs 25mins
Digital Marketing is the _____________, ___________________, and ___________ marketing of any products and services online using digital technologies
Targeted, Interactive and Measureable
Timely, Interesting and Manageable
Targeted, Interactive and Manageable
Timely, Interesting and Measurable
What does AIDA stands for?
Adjustment, Interest, Desire, Available
Awareness, Interest, Desire, Available
Awareness, Interest, Desire, Action
Awareness, Interest, Destiny, Action
What is the difference between a buyer persona and a user persona?
User Persona is for B2C, Buyer Persona is for C2C
User Persona is for B2C, Buyer Persona is for B2B
User Persona is for B2B, Buyer Persona is for B2C
User Persona is for B2C, Buyer Persona is for C2B
Name 1 keyword research tool
Keywordtools.io
Keywordstool.io
Keywordtool.io
Keyswordtool.io
The more niche your keywords are, the _____________ competition you face
Higher
Stiffer
Lower
Less
Content Marketing is simply digital ___________________________
Digital Selling Technique
Digital Story Technique
Digital Story Telling
Digital Story Writing
The process of Content Marketing is ______________________, ________________________, and Creation
Curation, Collation
Curation, Collaboration
Collection, Collation
Curation, Conclusion
Social Media has 3 main components. They are __________________, ______________________, and _________________
Content, Contra, Community
Content, Control, Communicate
Content, Context, Community
Content, Confuse, Community
The most popular social media platform is ___________________
Friendster
Video Marketing is popular because it is ________________________
Engaging
Exciting
Immersive
Interactive
One of the tools to create a mobile video is ______________________
lement5
lucient5
lumen5
looking5
Hashtags are social media way of ___________________ a subject or talking point
introducing
Inducing
Indexing
Infusing
Linkedin is the only ___________________________ social media networks
Professional
Potential
Pro-active
Pro-business
The “About” section in Linkedin is for you to write your ______________________
Story
Summary
Strategy
Secret
It is more important to write about your work ________________________ than your job description in Work Experience (Linkedin)
Adjustment
Accomodation
Achievement
Attribution
Twitter can accommodate up to a maximum of _________________ characters
140
220
288
280
S.E.O stands for Search ______________________. ______________________
Engine Observation
Engine Omission
Engine Opinion
Engine Optimisation
S.E.M stands for _________________________________________
Search Everywhere Management
Search Everytime Management
Search Engine Marketing
Search Engine Movement
How many types of SEO are there?
2
4
5
7
What are the 3 different E-Commerce Business Models
B2B, A2B, B2A
B2B, B2C, C2C
B2B, B2C, C2B
B2B, C2C, C2B
When someone gives you a testimonial on Linkedin, it is known as a ______________________________
Referral
Recommendation
Reminder
Reference
What is one simple tool you can choose to develop a website? ____________________
Wordpress
Wordsmith
Word Document
Grammarly
Facebook videos are now more engaged than youtube video.
True
False
I am not sure
It doesnt matter
Bloggers are often used by brands to promote their products because they have a huge __________________________
Fortune
Fortress
Following
Flat
____________________________ is an app for you to create a self video with your script on your mobile as a teleprompter
BigLU
BigUU
BigVU
BigIU
Social Networks is the platform used for
Build and maintain social relations
Share photos, videos and files
Create new connections with people or companies
All of the above
___________________ is focused more on socializing, meeting new friends and building relationships._________________ on the other hand, focuses more on creating business relationships, where the user can create deals, look for jobs, and hire employees
Snapchat, Facebook
Facebook, LinkedIn
Twitter, Youtube
Linkedin, Facebook
A meme is generally a photo with a caption that is intended to be funny, however they are also used in
Marketing
Boosting tourism
Fighting monoculture
All of the above
The picture refers to
Mashup Meme
Remix Meme
None
A new post is viral on social media, offering free products to people, in the name of a well known shoe manufacturing company. What is this?
Joke
Hoax
Prank
None
Online posts have been doing the rounds in WhatsApp and other platforms, enticing people to participate in competitions or surveys in exchange of a free ticket. Newspapers report that this news has gone viral. What do they mean.
Fake Post
Post is a hoax
Post is spreading very fast
Post is very useful
They are used in marketing where they are inexpensive forms of advertising
Meme
Scam
Hoax
None
What does this picture refer to
Quote
Meme
Hoax
Prank
With popular cultural representation of mummies and treasure from Egypt, many people were interested in uncovering the truth. How were these communicated to people?
Through news channels
Through hoaxes
Through Meme's
None of the above
A online app like zomato used to find, review, and share menus and services of restaurants, this is an example of
Connection Network
Professional Network
Content Network
Social Network
Social Networks are useful because, (Choose all that apply)
People socialize with their friends
Professionals showcase their expertise
Businesses advertise their products
None
A user pretends to be your friend and you accept the friend request, however you later realise that she was using a fake identity. This is an example of
Hoax
Catfishing
Pharming
None
Email marketing is....
Highly targeted and customisable
Expensive
Difficult to set up, test and track
None of the others
What is an advantage of Email Marketing?
It does not take much for email to be marked as spam
Many consumers are email fatigued
It's highly measurable, and databases can be easily segmented.
When the list of subscribers is too large, it's difficult to customize
In email marketing, what is "hard bounce"?
Deflection, event where an object collides against a plane surface, in a hard way.
Failed delivery of email due to an undeviating
reason like a non-existent address
ailed delivery of email due to a deviating reason like an
overloaded inbox
2000 film starring Gwyneth Paltrow and Ben Affleck
In email marketing, what is "soft bounce"?
Deflection, event where an object collides against a plane surface in a soft way.
Failed delivery of email due to an undeviating
reason like a non-existent address.
Failed delivery of email due to a deviating reason like an overloaded inbox.
2000 film starring Gwyneth Paltrow and Ben Affleck.
SEO is the acronym for?
Site Efficiency Optmisation
Site Engine Optimisation
Search Engine Optimisation
Search Engine Original
Developing, promoting, and distributing products to satisfy the wants and needs of a customer
Goods
Services
Marketing
Tangible
Digital marketing is often referred to as___________.
online marketing
internet marketing
web marketing
All of the above
the customer review of a product on an E-Commerce website.
Awareness about the brand
Awareness about the product
Experience the product
Both a&c
The simulation of human intelligence processes by machines
Computer Intelligence
Artificial Intelligence
Content Marketing
Marketing Intelligence
*E-mails and wireless marketing also fall into the category of e-marketing.
TRUE
FALSE
E marketing is Cheaper than Traditional Marketing
False
True
Disadvandage of E marketnig
Risky
Expensive
Technology Dependent
Interactive
Advantages of E marketeing (2 answers)
Cost-Efficient
Less Risky
Worldwide Competition
Privacy & Security Issues
Video Marketing is the Best Practice for SEO?
True
False
Internet article marketing is used to promote the authors' expertise of their market, products or services online via email and social media
True
False
___________is the process of promoting some products of certain brands and earning your commission out of every sale.
Email Marketing
Article Marketing
Blog Marketing
Affiliate Marketing
______ is the process of reaching your home business' target market through the use of a blog.
Blog Marketing
Social Marketing
Email Marketing
Video Marketing
Social media is a great source of directly communicating with your customers to increase your product awareness.
True
False
Methods of E Marketing
Social Media
Blogging
All the above
Maintenance Cost is a disadvantage of E-marketing
True
False
The purpose of Digital Marketing is ...
To encourage users to use mobile devices like mobile phones and mobile tablets
To save time and effort in marketing
Leverage on digital platform to promote and sell goods and services
To protect the environment as print media is bad for the environment
Digital Marketing as a platform increased with the prevalence of devices e.g. smartphones, tablets, notebooks
True
False
Which of the below is is a digital marketing techniques? (There is more than 1 correct answer)
Rewarding a site or individual for each sale/ lead i.e. Affiliate Marketing
Creating and sharing useful, relevant and quality content content i.e. Content Marketing
Engaging consumers at a booth by showing content on the tablet to generate interest
Reaching consumers through their mobile phone with content and information i.e. mobile marketing
To increase website traffic and visibility in search engine results pages through paid and unpaid (organic) methods
Digital Advertising
Search Engine Marketing
Search Engine Optimisation
Display Advertising
Email marketing is a digital marketing technique to
Reach consumers directly via e-mail using text and rich media content
Reach consumers by sending them brochures with our company email via postal service
Display our email addresses on every print advertisements
Using our website as marketing tool with our email address
Identify which are the 3 digital marketing goals from below list (There is more than 1 answer)
Informing customers
Increased visualization of our products and services
Direct customer engagement
Improved customer service
Lead generation is to generate customer interest in the company product and services and creating contact lists of those user who have expressed interest
True
False
Which of the list is NOT a digital marketing advantage?
Cost effectiveness
Higher engagement compared to traditional marketing
ROI is easily tracked
All audience is suitable for digital marketing
"Digital advertising is obtrusive". Is this statement considered true?
Yes it is especially Pop-up ads
No, it is not true for digital marketing
Which of the following is a digital marketing strategy consideration? (More than 1 answer)
Goals aligned with business goals and strategy
Identify target audience information e.g. values, needs, interests
Ensure that products and services has a good shopfront
Use engaging contents e.g. photos, animations, videos, blogs
Which one of the following are good platforms for content marketing? (More than 1 answer)
Meme
Testimonials
QR Codes
Videos
Which of the following are ways to establish a web presence? (Select more than 1 answer)
Business directory
Engage an influencer
Web application
Blog
One important element of creating a website is...
Engage a website developer
Register a hosting service
Register a company
Buy a wordpress license
What is a a factor to ensure consistently good ranking on a search engine?
Good passwords
Good details
Good users
Good keywords
Performance optimisation in website design refers to
Colours are optimized to ensure its not a strain on user eyes
The font type and size must be efficient
The image size and video files must be optimised.
The computer must be optimised
What are the ways to promote your website? (more than 1 answer)
Leverage on social media sites
Run a competition to target your audience
Putting your website address with your email signature
Send Whatsapp message to your friends
A sitemap refers to
A map to travel to a business site
It lists all the pages on the website like an index
It is a map of worksite
It is a index of contacts
Which of the below list is a typical website page
Homepage
About Us
Friends List
Services
The simulation of human intelligence processes by machines
Computer Intelligence
Artificial Intelligence
Content Marketing
Marketing Intelligence
Demographic of people most likely to be interested in your product or service.
Brand awareness
marketing
market segmentation
target market/audience
an individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience in a particular field.
Marketer
Consumer
Influencer
business metric used to evaluate the success of a company, organization, employee or to track and analyze factors of success in an organization.
Centimeter
marketing indicator
Key talent indicator
Key Performance Indicator
Strategy that relies on getting to know the customers and their individual choices, then tailoring marketing plans toward each customer differently based on those choices.
one-to-many marketing
one-to-one marketing
niche marketing
Helps open the internet for marketing
Dot-Com Bubble
Search Marketing
Web 2.0 Websites
Social media sites started appearing in these years:
1997-1999
2005-2007
2003-2004
Happens when the desired outcome of a marketing message is achieved.
Web 2.0
Conversion
Dot Com Bubble
Demographics
Search Marketing includes
helping to open the internet for marketing
providing useful content leas to business
brands establishing online presence like Google, Yahoo, MSN
businesses starting to create their own social media profiles.
Percentage of marketing executives who use social media in marketing strategies (marketing mix).
30%
50%
Over 70%
Over 90%
