Font size
WorksheetsMass Media Theories
Total questions: 30
Worksheet time: 20mins
Hypodermic needle theory is also known as (a) theory.
Do audience accept the messages directly without any rejection in Hypodermic needle theory?
YES
NO
H G Well’s play ‘War of the Worlds’ in 1938 telecasted as Halloween episodes under ‘news bulletins’ category created panic among which citizens?
Russian
German
Canadian
US
The Hypodermic Needle Theory is a (a) communication theory which suggests that media messages are injected directly into the brains of a passive audience.
Many died consuming excessive quantity of salt and bitter kola to prevent Ebola Virus Disease (EVD) attack after a viral message on social media. It occurred in...
Canada
Afghanistan
Nigeria
West Indies
What is Monkey Pox Killer Vaccine Rumour, which occurred in Nigeria?
Rumour that Monkeys started talking
That it was being forcefully administered on pupils by the soldiers.
Monkeys went missing all of a sudden.
Monkeys being administered with vaccine.
Humans react uniformly to (a)
Paul Lazarsfeld, Bernard Berelson and Hazel Gaudet introduced The Two-Step Flow of Communication in the book called ____?
Your choice
My choice
The People's choice
Citizen's choice
The Two Step Flow Communication Theory of Mass Communication was developed by Katz and Paul Lazarsfeld. Is the statement true?
Yes
No
Who is OPINION LEADERS with respect to Two-Step Flow theory?
Is word of mouth still effective? If yes, why?
Influence of television is best explained in which theory?
One Step theory
Social learning theory
Cultivation theory
Spiral of silence
Did George Gerbner in 1969 explained the way mass media and television, in particular, influences people?
No, it was Radio
No, it throws light on newspaper
Yes, it does talks about TV's influence
I have no idea!
Is social media more influential than TV these days?
Yes
No
Bullet theory was propounded by Harold Lasswell after___
Second world war
First world war
Iraq war
Vietnam war
Mean World Syndrome --- the belief that the world is more violent and brutal than it really is.
Yes
No
Psychologist Albert Bandura developed...
Spiral theory
Bullet theory
Social learning theory
Cultivation theory
According to Social Learning Theory - Behaviors can be acquired by observing and (a) others.
Mc Luhan's Media Determinism says society's ____ determines its cultural values, social structure, and history
Technology
Knowledge
Information
Intelligence
According to McLuhan's Media Determinism...
Medium is the strength
Medium is the Message/ Mass-Age
Medium is a standard
Medium is always right.
Hot media = more participation?
Correct
Incorrect
RADIO, PRINT, FILM, PHOTOGRAPH AND SO ON ARE EXAMPLES OF (a)
Television, telephone (conversation), seminar are examples of Cool Media?
Oh yes!
Nope, not all!
Can World Wide Web be considered as HYPERMEDIA?
Yes
I doubt
No
Out of syllabus!
Who proposed Spiral of Silence Theory?
Elisabeth Taylor
Elisabeth Noelle-Neumann
Elizabeth-II
Elisabeth Elisabeth
People are afraid to speak out due to their fear of (a) .
Minorities get ____ vocal space
less
more
Is bullet theory a best example for Hitler's Nazi's use of media to spread its propaganda.
Yup
Is it not a good example for two-step theory!
Well, I pass it
Let me google!
Attention, retention, reproduction, motivation are an essential part of which theory?
Social learning theory
One step theory
Multi-step theory
Cultivation theory
Should we have more quiz like these in future?
Yes
No
Well, I will go with what majority says.
