WorksheetsMarketing Mix and Branding Exam
Total questions: 33
Worksheet time: 17mins
Place refers to __________________.
the goods or the services of the business is selling.
how much people will pay for the product.
where the product will be sold
The marketing Mix has_________ elements.
3
2
4
The Marketing Mix can also be called____.
4 P's
4 C's
2 M's
Price refers to _________.
where the product will be sold
How much people will to pay for the product
how the business tells people about the product
Promotion refers to _____________.
where the product will be sold
how the business tells people about the product
what the product will look like in packaging
Which part of the four P's of the marketing mix effects the location and transportation of the product
Product
Price
Place
Promotion
When you see an advertisement for a store and decide to shop there, which of the marketing mix has succeeded ?
Place
Price
Promotion
Product
What is not part of the marketing mix ?
Place
Product
Price
Person
McDonald's is an example of a trade name.
True
False
Which of the following is a primary reason that businesses use brands:
To identify their products
To charge high prices
To increase materialism
To reduce expenses
A brand ....................................
Select 2
is a symbol/picture by which a business in known.
is a name/phrase by which a business in known.
is a feeling by which a business in known.
is a desire by which a business in known.
A customer that purchases “name brands” expect a certain level of ________________.
groupons
fame
discounts
quality
A product that does not carry a company identity.
generic brand
name brand brand
brand extension
brand identity
A trade name includes the full name of the business in the brand/logo.
True
False
An informational how-to manual is most likely targeted towards which of the following?
a bicyclist
an automobile racer
someone who just purchased a new product
someone who needs to speak with an accountant about their taxes
An essay on what a sixth grade sports enthusiast did over his summer break would most likely be written for an audience of _____________.
football players.
beach goers.
middle school students.
English professors.
1.“Snap, Crackle, Pop” 2.“Have It Your Way” 3.“Just Do It” These are all examples of...
Questions such as -What does it look like? -What size(s), color(s), and so on, should it be? -What is it to be called?
These are all examples of...
Questions such as -How will you reach your audience? TV, radio, billboards, magazines, Internet? -When is the best time to promote? Is there seasonality in the market?
These are all examples of...
Questions such as -What is the value of the product to the buyer? -What discounts should be offered to your customers?
These are all examples of...
This picture is an example of a
Logo System
Word Mark Logo
Pictorial Logo
Abstract Iconography
This picture is an example of a
Logo System
Word Mark Logo
Pictorial Logo
Abstract Iconography
This picture is an example of a
Logo System
Word Mark Logo
Pictorial Logo
Abstract Iconography
This picture is an example of a
Logo System
Word Mark Logo
Pictorial Logo
Abstract Iconography
Which word is most likely to be paired with the color GREEN?
Clarity
Confident
Growth
Sad
Which word is most likely to be paired with the color WHITE?
Cowardice
Evil
Hope
Romance
What color often represents anger?
Orange
Pink
Blue
Red
What color often represents cheerfulness?
Black
Pink
Red
Yellow
What color often represents royalty?
Black
Green
Purple
Blue
