Free Printable Preliminary Assessment - Digital Analytics Quiz

1.

Which is not a type of Analytics?

a)

Predictive

b)

Prescriptive

c)

Descriptive

d)

Deductive

2.

An Ad published on Facebook is a form of which marketing technique?

a)

Organic marketing

b)

Email marketing

c)

Paid marketing

d)

All of the above

3.

Google analytics has an ability to track returning users, but it cannot track the returning users on mobile app

a)

True

b)

False

4.

Total visitors on a website implies

a)

Conversion

b)

Traffic

c)

Goals

d)

None of the above

5.

The percentage of visitors quitting without viewing the next page on a website is called:

a)

Session rate

b)

User rate

c)

Bounce rate

d)

None of the above

6.

Steps for improving the website to increase its visibility while the users are searching for products/services in Google, Bing, and other search engines is called

a)

Brand Marketing

b)

Social Media Marketing

c)

Search Engine Optimization

d)

None of the above

7.

The usage of Analytics in digital marketing

a)

Helps in better decision making

b)

Reduces costs

c)

Tracks campaigns effectiveness

d)

All of the above

8.

Latest version of Google Analytics is

a)

GA3

b)

GA3.01

c)

GA4

d)

None of the above

9.

If a marketer wants to count each user as one then it is known as

a)

Unique session

b)

User behavior

c)

Unique visitors

d)

None of the above

10.

__ shows the visitor exiting the website without any action

a)

Content completion

b)

Reading only

c)

Bouncing off

d)

All of the above

11.

True/False: Cookies are used to identify users

a)

True

b)

False

12.

Using IP address we can

a)

Get email, phone numbers of the users

b)

Enhance revenue for the campaigns

c)

Identify user sessions

d)

None of the above

13.

__ is not a metric which appears on a Google Analytics report

a)

Page views

b)

Browser

c)

Average page load time

d)

Average visit duration

14.

True/False: Google Analytics uses third party cookies

a)

True

b)

False

15.

__ is the first step towards implementing analytics

a)

Document your technique infrastructure

b)

Implement Google Analytics

c)

Create implementation plan

d)

Define overall measurement plan and business objectives

16.

_______ tells us about weak or strong user experience

a)

Gender distribution on a dashboard

b)

Brochure downloads

c)

Bounce rate

d)

None of the above

17.

In which kind of marketing videos are used?

a)

Content marketing

b)

Display advertising

c)

A and B

d)

None of the above

18.

_____ is a measure to evaluate success of a particular activity

a)

Sessions

b)

Bounce rate

c)

Average page load time

d)

Key Performance Indicator

19.

____ help in analyzing the revenue

a)

Dimensions

b)

Excel configuration

c)

Metrics

d)

None of the above

20.

Goals refer to

a)

Page views

b)

Destination

c)

Events

d)

All of the above

21.

Example of conversion in Adobe Analytics is

a)

Average session

b)

Page viewing

c)

Sharing feedback

d)

All of the above

22.

_______ is an example of dimension

a)

Visits

b)

Pageviews

c)

Landing page

d)

None of the above

23.

What is the main purpose of Web analytics?

a)

Facebook messages

b)

Personal Blog Activity

c)

Social Media ROI

d)

Measuring Website performance

24.

Select the odd one out

a)

Bounce rate

b)

Impressions

c)

Visitors

d)

Share of conversation

25.

To understand __ is/are the focus of Web analytics

a)

Visitor profile

b)

Visitor behavior

c)

Visitor activities

d)

All of the above

26.

A Tag is

a)

Click Through Rate

b)

Javascript codes

c)

Queries

d)

All of the above

27.

Collection of data requires

a)

Tracking

b)

Data Layers

c)

Preliminary Assessment - Digital Analytics Quiz - iQuanti

Total questions: 45

Worksheet time: 45mins

Similar Resources on Wayground