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SMMP Quiz

Total questions: 16

Worksheet time: 8mins

Name
Class
Date
1.

COURSE PROGRESS - Meta Social Media Marketing

a)

Course 1 - Introduction to Social Media Marketing

b)

Course 2 - Social Media Management

c)

Course 3 - Fundamentals of Social Media Advertising

d)

Course 4 - Advertising with Meta

e)

Course 5 - Measure and Optimize Social Media Marketing Campaigns

2.

It is a form of Digital Marketing that uses social networking platforms or websites to promote a product or service.

a)

a. Profile

b)

b. Social Media Marketing

c)

c. Email Marketing

d)

d. Time Management

3.

The goal in Content Marketing is to help build awareness and engagement with the brand.

a)

True

b)

False

4.

Which of the following is NOT a type of Digital Marketing?

a)

a. Social Media Marketing

b)

b. TV Commercials

c)

c. Search Engine Optimization

d)

d. Display Advertising

5.

Advertising is an important part of marketing.

a)

True

b)

False

6.

Which of the following is NOT involved in Organic social media marketing?

a)

a. Buying targeted ads to reach potential customers

b)

b. Engaging with users on social media

c)

c. Connecting with customers for more individual customer service

d)

d. Establishing a business profile or a business presence

7.

In Digital Marketing landscape, which of the following is NOT a type of social media platform available to users?

a)

a. Publishing platforms

b)

b. Graphic design platforms

c)

c. Sharing platforms

d)

d. Networking platforms

8.

For which of the following reasons do companies use social media?

a)

a. Build brand loyalty

b)

b. Provide customer service

c)

c. Engage with customers

d)

d. All of the above

9.

YouTube is a platform designed for texting, calling, and sharing

a)

True

b)

False

10.

Which of the following did Facebook acquire to increase connections and communication between users?

a)

a. WhatsApp

b)

b. Instagram

c)

c. Portal

d)

d. Oculus VR

11.

Which of the following are NOT part of the SMART goal framework?

a)

a. Social

b)

b. Achievable

c)

c. Relevant

d)

d. Time-bound

12.

Goals can help you stay focused on what you hope to accomplish with your marketing efforts.

a)

True

b)

False

13.

This specifies what you want to achieve, and helps to make sure that you and the people you are working with are all aligned.

a)

a. Plan

b)

b. Blockers

c)

c. Subgoals

d)

d. Goal

14.

The best platform for connecting business to business (B2B) marketers to new customers and followers.

(a)  

15.

Which of the following goals fit the SMART framework?

a)

a. Increase revenue by 25%

b)

b. Enroll 500 new customers

c)

c. Increase the number of visitors to 100/day in two months

d)

d. 100 new subscribers

16.

KPI stands for...

(a)