Font size
WorksheetsExternal influences (PESTEL, Porter)
Total questions: 15
Worksheet time: 8mins
What is a PESTLE analysis?
To check external factors (outside of a business) that can influence your marketing activity
To check internal factors (inside of a business) that can influence your marketing activity
When is PESTLE analysis useful?
When closing a business
When hiring new staff
When starting a new business
What do we check in 'Political Analysis' in PESTLE?
Evaluating trends in society and culture that can affect the business
Checking government. decisions which can effect your business
Analysing the strength of an economy
Analysing changes in technology that can impact your business
Examining the law to understand how it can influence the business
Parents cannot afford after school clubs due to cost of living increasing
Political
Economic
Social
Technological
Environmental/Ethics
Child protection legislation
Political
Economic
Social
Legal
Environmental/Ethics
Decrease/Increase in birth rate affecting school admissions
Political
Economic
Social
Technological
Legal
PESTLE is a situational analysis tool which helps a business to analyse the external factors that affect their business.
True
False
'S' is for social, which of these social factors do you think could affect your business, tick all that apply:
Population growth
Age distribution of the population
Cultural barriers
Trends
What is Porters first name?
Michael
John
Richard
Simon
In Porter's Five Forces, the 'threat of new entrants' relates to:
Barriers to entry
Substitutes
Switching costs
Buyer power
Buyer power is high if:
Differentiation is low
Switching costs are low
They have little information
The buyer requires a high quality product for their own production
Competitive rivalry will be high if:
The industry is fragmented
There are a few strong players in the industry
There is a high degree of differentiation
The industry is in its infancy
A substitute product or service is:
A competitor's product or service
An alternative way of meeting the same need
A new entrant into the industry
A less attractive way of meeting the same need
Which of the following businesses is best known for its ability to compete with its rivals on price?
Primark
Marks & Spencer
J D Sports
Selfridges
In an extremely competitive market, a business may be forced to:
Increase costs to enable price reductions
Increase costs to enable price rises
Cut costs to enable price reductions
Cut costs to enable price rises
