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WorksheetsIntroduction to Marketing
Total questions: 10
Worksheet time: 4mins
Fill in the blank: Marketing is the process by which companies (a) for customers and build strong customer relationships in order to capture value from the customers in return.
The Marketing process includes which steps from the following?
Understand the marketplace and customers needs & wants
Design a customer value-driven marketing strategy
Construct an integrated marketing program that delivers superior value
Engage customers, build profitable relationships and create customer delight
Capture value from customers to create profits and customer equity
___ are human needs take as they are shaped by culture and individual personality.
Demands
Wants
Value
Satisfaction
The mistake of paying more attention to the specific products than to the benefits and experiences produced by these products is called ___.
Market offering
Markets
Marketing myopia
Dissatisfaction
The Marketing strategy answers 2 important questions. What are they? Select 2 correct answers.
What customers will we serve?
Where are our customers?
How can we serve these customers best?
The value of the entire stream of purchases that the customer would make over a lifetime of patronage is called ___
Share of Customer
Customer Equity
Customer Lifetime Value (LTV)
Market Share
Company strategic planning includes which of the following steps? (multiple answers)
Define the company mission
Setting company objectives and goals
Designing the business portfolio
Planning marketing and other functional strategies
Implement the strategies
True or False: Marketing Department does not need to partner with other departments within the company to create value chain.
True
False
According to BCG Growth-Share Matrix, the Star position has which characteristics?
High growth, High share
Low growth, High share
Low share, High growth
Low growth, low share
The Marketing Management has which functions from the following? (multiple answers)
Analysis
Planning
Implementation & Organization
Control
