____________ ____ is the blending of promotional elements of advertising, sales promotion, publicity, and personal selling

____________ ____ is a written, detailed description of how the four elements of promotion (advertising, sales promotion, publicity, and personal selling) will be used

______________ motivate the players and performers through cheering at an event

The _____________ ______________ is the person who works for a team or artist to schedule and event at a venue.

The _____________ ______________ is the person responsible for overseeing the game/event operations.

_____________________ ___________________ using the name/logo of a product or business as part of the event venues

name or promotional materials

An ___________________ is a well- known person’s public expression of approval or support for a product or service

Which one of the following is NOT part of the promotional plan?

_____________ _____________ provides information in terms of percentages

_____________ _____________ provides information in opinion form. It’s subjective and depends on interpretation

________ __________ ________defines the cost effectiveness of an ad by using the equation: Cost/(Reach/1000)

__________ is the number of people in a market expected to receive an ad

__________ is the number of times a targeted market is seeing the ad

Which of the following is not part of the event triangle?