Worksheetsstrategic information systems
Total questions: 20
Worksheet time: 10mins
Define ERP
•Enterprise resource planning (ERP) is a process used by agents to manage and integrate the important parts of their businesses.
Enterprise resource planning (ERP) is a software to manage and integrate the important parts of their businesses.
•Enterprise resource planning (ERP) is a process used by customer to manage and integrate the important parts of their businesses.
______________ is a collection of hardware, software, data, people, and procedures that work together to produce quality information for marketing decision makers.
Marketing Information Technology
Marketing Information System
Marketing Network
Marketing Database
Data mining is a process of ___________ useful data from a larger database.
extracting
adding
deleting
reducing
Software consists of __ and ___ types.
System software and Microsoft windows
Application software and system software
Word processing and system software
4 basic or main components of marketing information system
internal records, marketing intelligence, marketing research, marketing decision support system
eksternal records, marketing research, marketing intelligence, systems
internal records, eksternal records, marketing research, marketing decision support system
Used by Operational level managers
Captures day-to-day transaction/ activity
Process day-to-day transaction/ activity
This figure shows the _______________
Information technology infrastructure
Information technology study
Information technology architecture
Information technology modern
This figure shows the _______________
Information technology infrastructure
Information technology study
Information technology architecture
Information technology modern
