Goods/Service/Idea, Research & Design, and Packaging are all elements of what marketing principle?

Retail stores and websites are both examples of what marketing principle?

What is the correct order of distribution?

What are the 4 major types of transportation?

The practice of pricing goods at a high level in order to give the appearance of quality. Example: Lamborghini.

A pricing strategy in which the customer buys multiple units of the same product and pays a lesser price for them. Example: "Buy 2, get 1 free!"

A pricing strategy used by retailers which promises customers the lowest prices in their store without having to use a coupon, wait for a sales event, or take any other actions to get a reasonable price on the items they purchase. Example: Walmart.

A pricing strategy involving the last digit of a product or service price. Instead of selling an item for an even-dollar amount, such as $10.00, a seller might list it as $9.99, $9.98, $9.97, $9.95, etc… to give the illusion of a much better price.

When a business sells their product for a much cheaper price than they ordinarily would and relies on the sales of optional products to make up for the difference. Example: KitchenAid selling attachments for their mixers.

A marketing strategy that combines two or more products to sell them at a lower price than if the same products were sold individually. Example: Apple TV movie bundles are cheaper than buying individual movies.

The pricing of products that have both a “core product” and a number of “accessory products.” This is similar to the “Optional product” pricing model, except with this pricing, you MUST buy the accessory products in order to continue using the core product. Example: HP printers and ink cartridges.

A marketing strategy that involves selecting one or more retail products to be sold below cost – at a loss to the retailer – in order to get customers in the door. Example: Black Friday.

The price at which a product or service is sold.

The cost to manufacture or produce a product. Often referred to as “Cost of Goods Sold” or “COGS.”

The amount left over (or earned) after a sale once expenses are paid. For example, if it costs you $0.30 cents in materials to make a single glass of lemonade, then you sell it for $1.00, your _______ will be $0.70 cents.

The full price consumers pay at the store.

The discounted price businesses (generally retailers) pay when buying inventory in bulk from distributors.

A food truck is an example of a...

Smith's, Target, and Walmart are all examples of...