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WorksheetsNHT Day 3
Total questions: 10
Worksheet time: 12mins
What does LWI stand for?
Local Wisdom Integrated
Legal Writing Institute
Light Weight Interface
Light Weight Installer
Which sources can we use to create Custom Audience? (4 options)
Your own lists
Your competitors' page engagement
Web Page visitors
Customer activities on your app
Customer engagement on Meta
We can create ads on Facebook Fanpage by Boost a post or click on Promote button
True
False
What is Facebook Pixel?
A computer program that simulates and processes human conversation
Is what allows mobile app developers to integrate Facebook within a mobile app.
A piece of code for your website that lets you track and build audiences for your ad campaigns
A campaign to encourage customers to make purchases on their website.
Select all Targeting Audience strategies
Broad Targeting
Lookalike Audience
Custom Audience
Automatic Audience
Select all ad placements (applicable on Ads Managers)
Audience Network
Messenger
What are 3 main benefits of Meta Pixel
Track activities of customers on website
Retarget the audience who took actions on your website
Create new customers who have similarities with who took actions
Create enhancement to your creative
A Lookalike Audience is a way your ads can reach new people who are likely to be interested in your business because they share similar characteristics to your existing customers.
True
False
A Custom Audience is an ad targeting option that lets you find your competitor's audiences.
True
False
How can we install Pixel to website?
Manual install the code directly to the website
Automatic integration
Partner integration
via Meta Pixel Helper
