WorksheetsFloriculture General Knowledge Exam
Total questions: 218
Worksheet time: 2hrs 49mins
_________is the personality we come to know when we think about a given product, shop or service provider.
Status
Columbine
Brand
None of the above
There are two major components of Brand Character, they include:
Location and price
Image and voice
Price and color
Packaging and price
_________is everything you can see about your Brand. Does it look cheery and bright or elegant and upscale?
Image
Voice
Market share
Profile
This is the way your Brand talks to customers:
Image
Profile
Voice
Type faces
When you establish your image, you should make sure that:
The brand character you choose must fit your shop
The brand character stays the same over time
That every customer communication should reinforce your brand
All of the above
Point-of-sale systems can gather information to help build a marketing database: yours should contain:
Customer name and address
Home and business phone
Email addresses
All the above
A Marketing data base can be used to target customers messages with:
Birthday
Anniversaries
Holiday offers
All of the above
Advertising media include all except:
Radio
TV
Word of Mouth
Outdoor billboards
This is form of direct marketing?
Radio
Mailing to home promos and sales brochure
TV
All of the above
What is true about a purchase funnel?
Customer purchase decision as a funnel
At the top are Brand activities that create awareness for your business
Middle is information that puts you on the customer’s shopping list
All the above
What works best at the top of the marketing funnel?
Advertising Media
Direct Marketing
Point-of-sale
Investing wisely
_________works in the middle and bottom of the marketing funnel?
Point of sale
Image
Direct Marketing
Advertising Media
Internet Marketing works all areas of the marketing funnel and internet marketing
opportunities include all except:
Creating a website
Internet ads
Online newsletters
Marketing calendar
Marketing ideas that have proven successful for florists around the country include:
Holiday and seasonal open houses
Special In –store events
Birthday/anniversary reminders
All the above
Online newsletters, Email marketing, Internet ads, and a website are some
__________opportunities.
Internet
Direct Marketing
Purchase funnel
_______is choosing the right media to carry your marketing message:
Direct Marketing
Advertising Media
Media Planning
None of the above
With Internet Marketing you can:
Create you own website
Create Internet ads
Create a on-line newsletters
All of the above
The standard lighting in commercial and home use is
Incandescent
Halogen
Florescent
LED
For spotlights and special displays and best kind of lighting for showcasing flowers is
using ______________ light.
Incandescent
Halogen
Florescent
LED
The lighting that is a good choice for overall lighting and has, long bulb life, improved
lighting color, and lower cost for bulbs is:
Incandescent
Halogen
Florescent
All of the above
Display lights that focus on highlighting an area or creating a brighter area in a display
is
Floodlights
Spotlights
Pin Spotlights
Fun Lights
These display lights provide a wide circle of light for lighting an entire area
Floodlights
Spotlights
Pin Spotlights
Fun Lights
A choice for mounting lights in your display that can be mounted high or low to create
different effects is
Track Lights
Clip on mounts
Spotlights
Floodlights
To create dramatic effects in a display especially with trees or other multi leaved plants is
Color-Drench
Backlighting
Up-light elements
Cast Shadows
Placing a light source behind your display and shining it through fire resistant fabric or colored paper is called
Color-Drench
Backlighting
Up-light elements
Cast Shadows
A display that involves the artistic placement of merchandise and tends to dominate
shops is a _______________ display
Functional
Merchandise
Decorative
Specialty
A display that features masses or rows of products with little or no special arrangement is
a _________________ display
Functional
Merchandise
Decorative
Specialty
The elements of any display are components used to put it together. ______are the key
physical component of any display.
Colors
Size
Merchandise and Props
Backgrounds
A theme display that reflects the look, mood or feeling of winter, spring, summer or fall
is
Holiday
Community events
Promotional
Seasonal
A display that provides information and knowledge to a potential client is a
Life Event theme
Promotional theme
Educational theme
Holiday theme
When a figure in a display actually moves because of a power source, it is an example of:
Size and color
Motion
Implied Motion
None of the above
When a figure in a display is not moving, but it looks like it is in the middle of an action,
this is:
Humor and surprise
Motion
Implied motion
None of the above
Mass and repetition of a product are used to
Add humor
Add a surprise element
Become attention getters
None of the above
Which of the following works well for a partial visual barrier as a background to a
display?
Foam centered board
Plywood
Fabric
All of the above
Signs in the windows and display areas serve as _______.
Humor and surprise
Background
Silent salesperson
Vignette
Which of the following is NOT true about the viewpoint of a window display?
Windows that are seen from a distance require large props
Windows that are seen by foot traffic should be on the smaller scale
In-store displays should be kept table level
Displays should be designed from the perspective of the viewers
Which of the following would be considered a focal point in a display
Fabric curtains
Large ivy covered bunny
Wood floor
Confetti
In order to achieve good scale within a display which of the following is true
Large window displays need large props and ample merchandise
Large window displays need small and few props
Small windows needs lots of color and many props
Small windows needs large props and ample merchandise
When combining display props, fixtures and merchandise, which of the following design principles should you be trying to achieve
Scale
Balance
Proportion
All of the above
In an display an attention grabber that is by using an oversized object, is another potential means of attracting attention is using ___________as a attention grabber.
Community events
Size
Implied motion
Humor
Which of the following is true when considering space and order of the display
Avoid clutter
More merchandise displayed the better
Show everything for that season at once
All of the above
This display mimic’s a small, familiar setting of view.
Funtional display
Vignette display
Background display
All of the above
Under-sizing displays are:
Only using part of the window
Only using tiny things
Showing only one huge item
A & B
_________should always be brief & direct, with wording that is not only concise, but also clever and catchy.
Signs
Sales Receipt
General ledger
Space and order
Rhythm in a display provides a visual pathway for eyes to follow which one of these are NOT commonly used.
Stair-stepped elements
Ziz zag llines
One large focal point
Radial placements
What should NOT be on a display calendar.
The personal work schedule for the month
Schedule of major displays
Who should be in charge of each display
What will be needed for each display
When all the other principles are successfully applied, _______ usually follows quite naturally
Rhythm
Space and order
Harmony
Unity
Botanical designs are created with
Usually featuring the entire life cycle of a single flower variety
Materials being arranged to appear as they grow
Showing the natural environment
All of the above
Which of the following is a circular mass arrangement
Nosegay
Tussie-Mussie
Biedermeier
All of the above
Technically a fan shaped arrangement should be
Natural
Twice as wide as they are tall
Created with mass flowers for the framework
Created with dark colors on the outside for balance
This type of design is characterized by clearly defined lines and angles and unusual material forms
Circular Mass
Radiating Arrangements
Formal Linear
Landscape
Vegetate style of design is often confused with these 2 other styles
Colonial and Euro Round
Parallel Systems and New Convention
Landscape and Botanical
Waterfall and Formal Linear
Inverted “T” Designs, Vertical arrangements, Horizontal arrangements, call all be classified as __________________styles.
Line - Mass
Vegetative
Waterfall
Triangular
The Hogarth curve is an
S shape
Straight Line
C form
Half as tall as it is wide
Parallel placements and negative space groups are defining characteristics of
New convention
Oval designs
Pointed oval design
L shaped designs
Which of the these is an example of a Symmetrical triangle
Equilateral
Vertical Isosceles
Horizontal Isosceles
All of the above
Waterfall designs are characterized by
A downward flow of materials
Heavy use of foliage
A layered look of materials
All of the above
Physical balance is achieved when
An arrangement will stand stably on its own and will not topple
It appears to be unbalanced or unstable
Is equal on both sides
Identical flowers are used
Which of the following is NOT a form of Visual Balance?
Symmetrical
Asymmetrical
Open balance
Closed
This principle attracts the eyes of the viewer and creates a focal point
Balance
Emphasis
Harmony
Proportion
In using a rose in a wire and taped corsage what type of wiring would you use
Pierce method
Hook method
Wraparound method
All the above
When all the components of an arrangement blend well together, this principle is achieved
Balance
Emphasis
Harmony
Waterfall
Often the most important element contributing to harmony is
Color
Form
Line
Space
The comparative size relationship between various parts of an arrangement refers to the
Balance
Emphasis
Harmony
Proportion
A Triadic color combination is
Orange, and blue
Red, and green
Red, yellow, and blue
All the above
Recommended height proportion of flowers to container is
1 times
1.5 to 2 times
3 times
The same size
Scale refers to
The size of the flowers to the container
The size of the relationship between the materials in the design
The golden ratio used in the design
The size relationship between the design and its setting
The visual flow or movement within an arrangement is
Proportion
Harmony
Rhythm
Rhyme
Which of the following is NOT a method of creating rhythm?
Repetition
Proximity
Transition
Radiation
This principle refers to the relationship of the individual materials or elements to each other
Harmony
Repetition
Emphasis
Unity
Which of the following is not needed for good floral design?
Rhythm
Harmony
Balance
All are necessary
Red, Yellow and Blue are
Primary colors
Secondary colors
Tertiary colors
Neutral colors
The colors orange and blue form a __________ color scheme
Monochromatic
Analogous
Triadic
Complementary
Which of the following color groups create an analogous color scheme?
Red, red-orange, and red-violet
Violet and yellow
Red violet, violet, and orange
Red, yellow, and blue
A hue is known as
The name of a pure color
A color with white added
A color with gray added
Term used for a collection of color that look good together
A tone is know as:
The name of a full intensity color
A color with white added
A color with gray added
Term used for a collection of color that look good together
Warm colors include
Red, blue, yellow
Green, purple, blue
Red, orange, yellow
All of the above
This element refers to the outline or the 3 dimensional shape of the arrangement
Line
Color
Form
Texture
Roses, carnations, asters and hydrangeas are examples of
Line materials
Form materials
Filler materials
Mass materials
Irises, orchids, birds-of-paradise and Monstera foliage are examples of
Line materials
Form materials
Filler materials
Mass materials
This element provides a visual pathway for a viewer’s eyes to follow when looking at an arrangement
Line
Color
Form
Space
The empty or open area between materials is called
Empty space
Color
Form
Space
The surface quality or characteristics of a material is called
Color
Form
Texture
Space
When soaking floral foam which of the following should you do?
Force the floral foam under the water
Turn the foam under running water to get wet
Allow for the foam to float freely
All of the above
To secure the foam in the container which of the following can be used
Waterproof tape
Hot-melt glue
Anchor pins
All of the above
Preparing a container with foliage prior to arranging the flowers is commonly known as
Gridding
Greening
Foliage rule
Foliating
Applying foliage around the edge of the container only when greening is called
Mossing
Collaring
Wrapping
Lacing
Creating a network of interwoven stems that support and hold each other in positions when greening a vase arrangement is a
Mossing
Collaring
Wrapping
Lacing
Mechanics for adding candles include which of the following
Candle stake
Wood picks
Anchor pins
All of the above
Which form of wiring should be used for a daisy like flower
Pierce wiring
Hook wiring
Insertion wiring
Hairpin wiring
Which form of wiring should be used with leather leaf fern
Pierce wiring
Hook wiring
Wraparound wiring
Hairpin wiring
Floral tape is used to
Tape floral foam to the container
Create a grid on a vase
Wrap the floral wires added to flowers or foliages
All of the above
For making a corsage with fresh flowers the right choice of glue is
Cold glue
Hot Glue
Elmer’s Glue
None of the above
Leaf shine should not be used on foliages prior to gluing because
The leaf loses water
It prevents glue from adhering
Breaks down the plant structure
It shortens the life of the foliage and flowers
All forms of gluing require a grid which is a(n)
Basic skeleton to which flowers can be adhered
Outline of the design
Process done to preserve flowers
All of the above
Corsages grids can be made out of
Permanent botanical leaves
Green chenille stems
Any structure that will hold glue
All of the above
Which of the following is NOT true about gluing basics
Pour about 1⁄2 teaspoon onto a disposable surface
Dip ends of stem making sure to cover the ends with glue
Start with larger, heavier flowers
Bag and place immediately into a cooler
Which of the following is a way to overcome floral adhesive challenges
Keep a pair of pliers handy to help lift a sticky lid
Use a corsage pin for a cap for the tube glue
Always store glue upright to prevent leakage
All of the above
What kind of information would be on a delivery log?
Time of delivery
Signature line for customer or neighbor to sign
Date of delivery
All of the above
Orders that can’t be delivered need special attention...The driver should:
Take proper care of arrangement until delivery occurs
Never take deliveries to this address again
Make phone call to recipient to schedule a new delivery time.
A & C
Deliveries should be made by:
Men with grumpy faces only
Happy cheerful person, representing the image of the store
Don’t matter just a delivery
A & C
When you are delivering flowers a delivery driver should:
Make corners very, very fast to keep vases upright
Stop fast so flowers don’t fall backwards
Drive smooth with smooth stops and turns.
None of the above
When deciding your delivery route you should:
Should be delivered in order by time of order taken
Arrange orders by timing and delivery area from the farthest to the nearest
Best customers delivered first then rest later
Most expensive arrangements are delivered first
A Motor Vehicle Report from your states DMV will prove all the following information except
Type of drivers license
License restrictions
Prior criminal convictions
Traffic and safety violations
A floral delivery tool box should contain at least:
A good map of the delivery area
Tools for simple repairs to a floral arrangement
Delivery log sheets and door tags
All of the above
What should you do If your delivery vehicle stops between deliveries and you are unable to finish the timed deliveries:
Call 911
Call service gas station
Call floral shop so they can send another vehicle to do rest of deliveries
All of the above
Who would be best and should train a new delivery person?
The shop owner or manager
Anybody who know how to drive
Somebody that can design
All the above
As the delivery driver, you need to help with vehicle maintenance by:
Keeping the gas tank full
Keep track of mileage and make sure oil is changed every 3,000 miles
Check oil, coolant fluids and tire pressure
All the above
When hiring a delivery person things you should look for:
Someone neat and presentable
Someone who is well spoken and pleasant
Someone who has some knowledge of area roads and geography
All the above
What makes your delivery vehicle look unprofessional?
Clean interior
Cleaned and washed outside
Dirty, rusty, old van with blue smoke coming out
Company logo and information on vehicle
_________captures all details of an order from sales to delivery and ensures all employees fully understand the order specifications and timing.
Designer manager
Delivery log
Accurate writing and spelling
All of the above
Delivery door tags are used to:
Notify the recipient of a delivery attempt
Let recipient know if a neighbor accepts delivery
Give recipient contact information for rescheduling
All of the above
These systems can protect plants and arrangements on the road
Vehicle transport system
Delivery log
Driving of the delivery person
Vases
In hiring a delivery person you should do all the following:
Ask about their driving record
Check with DMV on license and records
Use application with job history, and then check it
All of the above
What are the three key expenses in delivery charges for a floral shop
Vehicle, damaged delivery flowers, gas expenses
Vehicle, payroll cost, and facilities delivery areas expenses
Payroll, gas cost, and managers income
A & B
If you think about the number of contacts your business has with the public everyday you’ll quickly realize that your __________________and ___________make up a substantial part of them.
Fresh flowers and pretty designs
Front counter and phone operators
Delivery personnel and vehicles
All the above
As the delivery driver, during your Weekly vehicle maintenance you should:
Check wipers, belts, hoses and tire wear
Change oil weekly and coolants check
Wash vehicle, check brakes, check for dents
None of the above
Whether you are large enough to have a full time dispatcher, or make deliveries yourself, keeping order on track is a matter of:
Sorting
Following up
Planning
All of the above
Should a delivery driver let someone know before he leaves that some blooms are broken on the arrangement
Always, make sure is fixed before it is delivered
Only when you have time
Never, just deliver them
Sometimes and other times not
How is the salesperson supposed to perceive each new customer?
As a new victim
As a new customer
As the next paycheck
As their new boss
What does a salesperson need in order to be successful?
A nice car
A good product
Lots of customers
A core value
What is the number one reason that customers take their business elsewhere?
Doesn’t like products
Attitude of indifference from an employee or owner
Cost
Convenience
Most dissatisfied customers just never return; expect to hear complaints from about ____%
25
15
65
4
What is the primary goal of a flower shop?
To make money
To help people share their feelings through flowers
To give customers a good value
To set floral trends
What advantage would a customer have in going to a boutique instead of a warehouse?
Better prices
More selection
Quality customer service
Fresher flowers
A warehouse is a business that
Buys and sells in quantity
Has a no frills approach
Has a low price approach
All of the above
What are good characteristics of a salesperson’s appearance?
Well dressed and polite
Appropriate body language
Smiling
All of the above
What is NOT an important aspect of a salespersons speech habits?
Tone of voice
Articulation
Rate of words spoken
Nemo’ rules of speech
Communication is said to be
20% appearance, 40% voice tone and 40% hand gestures
10% words, 40% voice tone and 50% body language
15% rate, 30% pace, 20% inflection, 35% articulation
All in how you say it
Good sales techniques include:
Being a fast talker
Being very persuasive
Clear and accurate communication
Having a great product
Good advice to salespeople is "Don’t ______people, help them______"
Frown at / get out
Interrupt / buy somewhere else
Sell / buy
None of the above
The customers’ behavior is ______________ if they aren’t in a rush to close the sale.
Responsive
Reserved
Reliable
Releaved
Effective techniques for greeting customers include:
Smiling
Using the customers name (if known)
Allowing “personal space between you and the customer (1-3 Feet)
All of the above
This type of customer is reserved, cautious, and detailed, you use logic and reasoning to sell your product’s advantages to a customer, also needs things in writing, you are probably dealing with a _________________ .
Relater
Thinker
Socializer
Director
A customer who is responsive behavior and indirect information management, is shy, easy to please hard to make decisions, discuss options rationally, don’t rush give time decide is likely which customer type?
Relater
Thinker
Socializer
Director
A hurried customer who mostly controls the sales presentation is a __________________ customer type.
Relater
Thinker
Socializer
Director
The customer who gets along with everyone! Spontaneous, quite fast paced, details are not important. Fit in suggestions to his needs.
Relater
Thinker
Socializer
Director
A greeting should occurs with in the first ____________
5 seconds
30 seconds
1 minute
5 minutes
A technique called ______________________ allows the salesperson to relate the product features and benefits within the sales pitch that help fit the customer’s needs.
Cramming
Statistical Selling
Nemo’s Theory
Suggestive Selling
The customer who manages information________will likely control the conversation with you.
Indirectly
Directly
Quickly
Slowly
The most important thing to determine when identifying customer needs is:
The occasion, style of the sender and recipient
How much they are willing to spend
What the most important thing is they want
What color of flowers they don’t like
Descriptive selling technique is most likely done:
Over the internet
At the counter in the store
For Nemo’s theory
Telephone sales
The best thing to do with a complaint is to:
Welcome it
Berate the complaint with a witty comeback
Tell them to come back when the manager is available
None of the above
Welcome any complaint, it will bring consumer___________.
A new greeting
Dissatisfaction
Loyalty
Honesty
What type of close are you using if you ask many small questions to get a big answer?
Assumptive close
Minor and major close
Compromise close
None of the above
This type of close is often used when money is an issue. It usually involves selecting a price between the highest and the lowest price.
Assumptive close
Minor and major close
Compromise close
None of the above
After you have the customer’s commitment to the purchase your product, the sale does not have to end. The part of the sale that comes up while you write up the order is known as?
Extra sales
Impulse sales
Add-on sales
None of the above
Wrap-up contains major components, they are:
Reassurance and Money taking
Education and Money taking
Education and Descriptive selling
Education and Reassurance
What is the most important thing you can do when taking a wire order
Listen
Get a current address
Check spelling
Call filling shop
What kind of complaint should be welcome?
Only complaints about service
All complaints
Only legitimate complaints
Only complaints about design work
What can be good about customer complaints?
They point out areas that need improvement
Give a second chance to provide great service
Give an opportunity to strengthen customer loyalty
All of the above
A close technique that takes a series of minor questions that equal up to one major question is
Assumptive Close
Minor and Major Close
Compromise Close
All of the above
Examples of add-on sale items include which of the following
Plush items
Cards
Containers
All of the above
Sales that are best done by appointments in a relaxed, thoughtful manner are
Wire Orders
Walk in’s
Sympathy
Special Events
A selling style that is sympathetic and low keyed is used for which of the following events?
Sympathy
Special events
Weddings
All of the above
When accepting personal checks make sure:
Numbers match written amount on check
Verify that the person writing the check and make sure check signed
Make sure check is made out to your store
All of the above
Veteran salespeople know objections are just requests for more_____________.
Creative selling
Close of sale
Information
Discounted price
Each successful sale will have seven tasks for you to accomplish they are all Except:
Greeting, determining buying needs, suggestions
Get to manager to approve of sale.
Handling objections, the close
Add-ons, and wrap up
As the salesperson at a flower shop the customer is your___________.
Boss
Creative sales tool
Most important paycheck
The person which will buy you flowers
There are four main types of buying styles of customer you can cater to... they are all Except:
Director
Socializer
Relater
Assumptive
All of the following is a guideline to handling a complaint Except:
Take the complaint seriously
Get top management involved
Ignore the “dumb” complaints
Learn from your mistakes
What are common materials used to clean floral containers?
Hand soap, Windex, & cold water
Bleach, hot water & a detergent
Cold water, comet & vegetable oil
Mr. Clean, Windex & distilled water
The best water temperature for conditioning fresh flowers is?
30 – 50 degrees F
60 – 80 degrees F
75 – 90 degrees F
100 – 110 degrees F
Sodium ions in ______ water are generally worse for flowers than _____ water.
Softened; hard
Cold; warm
Hot; softened
Hard; softened
What does the abbreviation TDS stand for?
Total digestible salts
Tender dissolved silks
Total dissolved solids
Timed digested salts
The TDS rating of water for fresh flowers should be ________ 200 ppm
Greater than
Less than
Exactly
No where near
What do air bubbles do to fresh flower water uptake?
Cause the stems to float
They acquire on the sides, clouding visibility
Increases water uptake by 10 %
Causes blockage and slows water uptake
Why should fruits and vegetables not be stored with flowers?
They cause an odor in the flowers
They could produce ethylene damage
They produce methylene damage
The fruits and vegetables will spoil
Floral preservatives increase vase live up to _____ percent.
100
200
50
600
Ideal Humidity in a display unit should be between ___ and ___ %.
30; 46
90; 95
55; 70
60; 70
Ideal pH of water for fresh flowers and greens is ____.
1.5 – 2.0
3.5 – 4.5
1.5 – 5.0
6.5 – 7.5
Stems should be cut
Diagonal
Underwater
With sharp instruments
All of the above
Foliage below the water line should be
Left alone
Removed
Sprayed with wax
Sanitized
The Primary Purpose of floral preservatives is to:
Make it hard for customer to change water
Wetting agent to up help water uptake
Provide a source of food
Less carbon monoxide in air
What does ppm stand for?
Parts per milliliter
Parts per meter
Phosphorous price measurement
Parts per million
_________ least expensive and most effective means of purifying water, this method is most often used in the floral industry..
Deionization
Distillation
Reverse osmosis
Osmosis
Containers for cut flowers and greens should not be metal due to
Metal rusts
Metal reacts with elements in the water supply
Metal may react with preservatives
All of the above
Exotic flowers will become damaged when stored at temperatures below
80 to 90 degrees
70 to 80 degrees
60 to 70 degrees
45 to 50 degrees
The ideal temperature of a floral cooler should be
46-48 degrees F
42-44 degrees F
43-45 degrees F
34-36 degrees F
What is the first thing that should be done upon receiving fresh flowers?
Inspect for damage and accuracy
Immediately place in a preservative solution
Throw away outer wrappings
Remove lower foliage
Which of these aspects of light influence plant growth:
Light Intensity
Duration
Quality
All the Above
Insufficient light may cause:
Spindly growth
Requires less water
Grows slowly
All of the above
Excessive light may cause:
Less water used
Soil erosion
Sun scorch
None of the above
Which soil component holds the Most water
Sand
Perlite
Vermiculite
Clay
A growing medium should be kept in what pH range
8.0 to 9.0
8.5 to 9.7
6.2 to 6.8
5.8 to 6.0
This pest may cause leaves to turn bronze and die. One sign of these pests are fine webs on the undersides of leaves.
Two-spotted Spider Mite
Scale
Thrips
Aphids
These cause minor damage to the roots of the plant. They are found in unsterilized soil and look like small black flies?
Aphids
Fungus gnats
Mealy bugs
Scale
This pest causes plants to become weak deformed and pale. These are snow-white insects, which can lay up to 100 eggs per month. The eggs can be found on the underside of leaves
Aphids
Thrips
Whiteflies
Scale
This pest causes the foliage of a plant to appear stunted or curled. The pest secrets honeydew, and can be found in a wide variety of colors.
Aphids
Thrips
Whiteflies
Scale
This pest can cause a plant to turn white and show signs of black secretions. The eggs of this pest are injected into plant tissue, and the damage is caused by the shredding of the leaf
Thrips
Whiteflies
Scale
Aphids
This pest causes plants to exhibit stunted growth, and a telltale sign is the brown raised shell of the adult.
Whiteflies
Scale
Fungi
Two-spotted Spider Mite
What causes roots to rot?
Virus
Bacteria
Fungi
Insects
Plant diseases can be caused by?
Fungi
Viruses
Viruses
All of the above
By adding floral preservatives to the water, you do this for the flowers?
Provide a food source
Aid in water uptake
Help kill bacteria
All the above
What is light duration?
The amount of time a plant receives light
The type of light a plant receives
The amount of light a plant receives
All of the above
Which of the following are needed in large amounts for plant growth?
Macronutrients
Micronutrients
Iron
None of the above
An ideal growing medium should consist of
33% airspace, 33% solid, 33% water
25% airspace, 50% solid, 25% water
40% airspace, 20% solid, 40% water
5% airspace, 75% solid, 20% water
The best way to control insects is?
Prevention
Insecticide
Air tight greenhouse
Moving plants
What is the most common mistake people make in plant care
Over watering
Under watering
Over-fertilizing
None of the above
Genus and species are in what language?
German
French
Latin
Italian
In binomial nomenclature, plants are identified by two names. The first of these is called the:
Cultivar
Variety
Genus
Family
Packaged of Fertilizer labeled 10-15-10 contains:
10% nitrogen 15% phosphorous 10% potassium
10% nitrogen 15% sulfur 10% calcium
10% sulfur 15% calcium 10% oxygen
10% oxygen 15% potassium 10% calcium
A complete flower contains which of the following parts:
Stamen, Pistil, Roots, Stem
Pistil, Leaf, Petiole, Internodes, Roots
Stamen, Pistil, Sepal, Petal
None of the above
This can tell you a lot about the health of your business, how much you own, how much you owe, and how much is owed to you.
Assets
Psychic
General Ledger
None of the above
What is a Balance Sheet?
Shows what your company owes you as an owner
Shows the financial specifics for your business at a single moment in time
Shows what the company owns
None of the above
What are Assets?
The flower bills that need to paid
The loan or the rent on a building
Things your company owns (buildings, vehicles, etc.)
All of the above
What are Liabilities?
What you owe
Assets
Cash Flow
Inventory you own
COGS represents what?
Cost of great service
Cost of goods sold
Cutting off Gerbera stems
Continuation of great schooling
Income is?
Money the company takes in sales
Money taken out on loan
Incoming customers to the store
A & B above
Expenses are?
The cost of dong business that are not directly related to a given sale
Includes rent, payroll, vehicle expense, utilities, etc
Money received for a delivery
A & B above
What is included in Non Product Sales?
Service charges on outgoing wire orders
Commissions on outgoing wire orders
Delivery charges
All of the above
What are included in product sales?
Silk/dried and loose flowers
Arrangements
Green plants, blooming plants and gifts
All the above
Outgoing wire-service orders are non-product sales because:
The sending shop loses money on these
Only bad people take these orders
The sending shop has no COGS relating to these sales
None of the above
This helps you plan for sales peaks and lows ahead of time, gives you solid information about potential monthly sales, and helps with product purchase amounts and timing.
Wire orders
Cash flow
Sales forecast
All the above
The three Major costs of a floral business are:
Payroll, facilities expense, cost of goods sold
Wire service fees, delivery expense, vehicle expense
Advertising, owner’s profit, marketing cost
Advertising, delivery, and miscellaneous expenses
If you are a flower shop owner & designer one of your not so favorite but a must to keepbusiness going is?
Washing buckets
Doing deliveries
Bookkeeping
Taking out garbage
_____________are costs of doing business that aren’t directly related to a given sale
Income
Expenses
Non product income
Balance sheet
This shows profit or loss for a period of company operations, generally one month, one quarter or one year.
Net profit
Income statement
Non product sales
All of the above
