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WorksheetsMarketing Career Cluster
Total questions: 40
Worksheet time: 3hrs 7mins
Name
Class
Date
1.
promoting and selling products or services
a)
Marketing
b)
Nonprofits
c)
Apprenticeship
d)
Merchandising
2.
providing awareness of something
a)
Promotion
b)
Marketing
c)
Nonprofits
d)
Apprenticeship
3.
act of calling public attention to a product or service
a)
Advertising
b)
Promotion
c)
Marketing
d)
Nonprofits
4.
producing a positive public image; also known as PR
a)
Public Relations
b)
Advertising
c)
Promotion
d)
Marketing
5.
series of organized activities working towards a particular goal
a)
Campaign
b)
Public Relations
c)
Advertising
d)
Promotion
6.
promoting the sale of goods
a)
Merchandising
b)
Campaign
c)
Public Relations
d)
Advertising
7.
following and studying a professional in order to learn a trade
a)
Apprenticeship
b)
Merchandising
c)
Campaign
d)
Public Relations
8.
organization which is tax exempt
a)
Nonprofits
b)
Apprenticeship
c)
Merchandising
d)
Campaign
9.
At which time did marketing emerge?
a)
During the middle ages
b)
During the Industrial Revolution
c)
During World War I
d)
During the twentieth century
10.
The promotion of products or brands through one or more forms of electronic media correctly defines which of the following?
a)
Infomercials
b)
Digital marketing
c)
Internet marketing
d)
Telecommunication Marketing
11.
Which of the following is NOT a pathway in the Marketing Career Cluster?
a)
Marketing Research
b)
Merchandising
c)
Professional Sales
d)
Customer Service
12.
Which of the following is NOT a career in the Marketing Communications pathway?
a)
Database administrators
b)
Public relations managers
c)
Sales representatives
d)
Advertising executives
13.
Which of the following is NOT a possible duty for a professional working in the Marketing Research pathway?
a)
Analyze information to design new products
b)
Predict future sales
c)
Illustrate catalogs in order to inform customers
d)
Position a company’s strategies against those of its competitors
14.
Which pathway includes the duty of designing and assembling product displays which make products appealing and accessible to customers?
a)
Professional Sales
b)
Merchandising
c)
Marketing Management
d)
Marketing Communications
15.
Customer service representatives fall under which pathway?
a)
Marketing Management
b)
Merchandising
c)
Marketing Research
d)
Marketing Communications
16.
Which of the following is NOT a career and technical student organization mentioned in the presentation?
a)
MSO
b)
DECA
c)
BPA
d)
FBLA
17.
Creating brand awareness is a duty in which pathway?
a)
Professional Sales
b)
Merchandising
c)
Marketing Management
d)
Marketing Research
18.
Which of the following is a series of organized activities working towards a particular goal?
a)
Nonprofit
b)
Campaign
c)
Public relations
d)
Promotions
19.
Which of the following is NOT a career in the Marketing Research pathway?
a)
Interviewers
b)
Product analysts
c)
Research supervisors
d)
Support specialists
20.
Which of the following is an important requirement for all public relations specialists?
a)
Getting an internship
b)
Knowing basic mathematics
c)
Obtaining a bachelor’s degree
d)
Understanding the global market
21.
Fill in the blank One of the many ways in which marketing benefits _______ is by informing and educating consumers. Marketing often has a persuasive intent, but it commonly begins when a company identifies customer needs and seeks to explain how its products or services meet those needs.
a)
society
b)
economy
c)
consumer
d)
information
22.
Fill in the blank One of the many ways in which marketing benefits society is by informing and educating consumers. Marketing often has a _______ intent, but it commonly begins when a company identifies customer needs and seeks to explain how its products or services meet those needs.
a)
persuasive
b)
positive
c)
information
d)
identifies
23.
Fill in the blank One of the many ways in which marketing benefits society is by informing and educating consumers. Marketing often has a persuasive intent, but it commonly begins when a company _______ customer needs and seeks to explain how its products or services meet those needs.
a)
identifies
b)
maintains
c)
positive
d)
consumer
24.
Match the pathway with their role: Marketing Communication
a)
Plan, create and execute marketing and advertising campaigns
b)
Collect and analyze different types of information to design new products and predict future sales
c)
Plan and promote the sale of goods or services by advertising them or displaying them attractively
d)
Communicate with customers in order to ensure they are receiving the right products and services as well as inform them of new products and services
25.
Match the pathway with their role: Marketing Management
a)
Manage policies, operations or staff working in advertising, promotions, marketing, etc.
b)
Plan, create and execute marketing and advertising campaigns
c)
Collect and analyze different types of information to design new products and predict future sales
d)
Plan and promote the sale of goods or services by advertising them or displaying them attractively
26.
Match the pathway with their role: Marketing Research
a)
Collect and analyze different types of information to design new products and predict future sales
b)
Manage policies, operations or staff working in advertising, promotions, marketing, etc.
c)
Plan, create and execute marketing and advertising campaigns
d)
Communicate with customers in order to ensure they are receiving the right products and services as well as inform them of new products and services
27.
Match the pathway with their role: Merchandising
a)
Plan and promote the sale of goods or services by advertising them or displaying them attractively
b)
Collect and analyze different types of information to design new products and predict future sales
c)
Manage policies, operations or staff working in advertising, promotions, marketing, etc.
d)
Plan, create and execute marketing and advertising campaigns
28.
Match the pathway with their role: Professional Sales
a)
Collect and analyze different types of information to design new products and predict future sales
b)
Plan and promote the sale of goods or services by advertising them or displaying them attractively
c)
Communicate with customers in order to ensure they are receiving the right products and services as well as inform them of new products and services
d)
Manage policies, operations or staff working in advertising, promotions, marketing, etc.
29.
Match the career with its pathway: Advertising Executives
a)
Marketing Communications
b)
Marketing Research
c)
Marketing Management
d)
Merchandising
30.
Match the career with its pathway: Sales Representatives
a)
Marketing Communications
b)
Marketing Research
c)
Marketing Management
d)
Merchandising
31.
Match the career with its pathway: Market Analysts
a)
Marketing Research
b)
Marketing Management
c)
Merchandising
d)
Professional Sales
32.
Match the career with its pathway: Market Research Interviewers
a)
Marketing Research
b)
Marketing Management
c)
Merchandising
d)
Professional Sales
33.
Match the career with its pathway: Product Analysts
a)
Marketing Research
b)
Marketing Management
c)
Merchandising
d)
Professional Sales
34.
Match the career with its pathway: Advertising Product Managers
a)
Marketing Management
b)
Merchandising
c)
Professional Sales
d)
Marketing Communications
35.
Match the career with its pathway: Promotions Managers
a)
Marketing Management
b)
Merchandising
c)
Professional Sales
d)
Marketing Communications
36.
Match the career with its pathway: Cashiers
a)
Merchandising
b)
Professional Sales
c)
Marketing Communications
d)
Marketing Research
37.
Match the career with its pathway: Buyers
a)
Merchandising
b)
Professional Sales
c)
Marketing Communications
d)
Marketing Research
38.
Match the career with its pathway: Online Merchants
a)
Merchandising
b)
Professional Sales
c)
Marketing Communications
d)
Marketing Research
39.
Match the career with its pathway: Sales Agents
a)
Professional Sales
b)
Marketing Communications
c)
Marketing Research
d)
Marketing Management
40.
Match the career with its pathway: Customer Service Representatives, Real Estate Agents
a)
Professional Sales
b)
Marketing Communications
c)
Marketing Research
d)
Marketing Management
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