a detailed guide with two primary parts:

⦁ Marketing goals

⦁ Strategies for reaching your goals (the marketing mix)

How a company chooses to combine the 5 P's

The process you use to make potential customers aware of your product or service and to influence them to buy it.

what it does and how it appears to the senses (sight, sound, taste, smell, and touch)

the reasons customers choose to buy it

combination of products a business sells

often referred to as a logo

process of creating a strong image is called

the awareness or popularity a certain product has with consumers

is a marketing strategy that can create an emotional attachment to your product in the mind of the consumer

various ways that a product can reach the consumer

the bridge between a producer and a consumer

a pathway in which a product goes from the producer straight to the consumer

a pathway in which the product goes from the producer to one or more intermediaries before it reaches the consumer

gives a specific retailer, or authorized dealer, the sole right to sell a product in a particular geographical area

the practice of combining the price of several services (and/or physical products) into one price

a popular communication model used by companies to plan, create, and manage their promotions.

combination of promotional elements that a business chooses

A public, promotional message paid for by an identified

sponsor or company.

Using artistic displays to attract customers

into a store. It also refers to how products are visually promoted

inside a store.

Activities aimed at creating goodwill

toward a product or company.

A form of promotion for which a company does not

pay. It is sometimes referred to as “free advertising.”

Direct (one-to-one) efforts made by a company’s sales representatives to get sales and build customer relationships.

A short-term activity or buying incentive, such as conducting product demonstrations or providing coupons or free samples.

an electronic advertisement

a company pays a fee to have a product

displayed during a movie or television show in a prominent or

obvious manner

Another form of print advertising...is one-to-one communication

communication channels

written statement that typically consists of several paragraphs of factual information about a product or business

is often sent with a press release to introduce it

This approach communicates with your prospects and customers from all directions; it blends low-tech and high-tech methods to deliver your message to customers in as many ways as possible.

to find new customers and promote products

promoting or selling products or services one-to-one over the telephone

group of specific promotional activities built around a particular theme

or goal

When two companies share the cost of advertising, it is called

the amount it will cost you to reach 1,000 potential customers with a particular advertising type and time slot

a bartering practice whereby you trade your company’s products or services for air time on a radio station

a way of presenting your business to your customers