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Marketing Terms

Total questions: 10

Worksheet time: 8mins

Name
Class
Date
1.

Youtube is a great example of the use of Adsense, YouTubers get ____ for advertising their videos

a)

Paid

b)

Punished

c)

Praised

2.

Alt text is a text that shows on an image when the mouse hovers over it.

Why do you think is the use of this feature?

a)

To select the desired image

b)

To warn you from clicking on that image

c)

To describe the image

3.

Backlinks are only links that bring you to your main website link from other places around the Internet,

they represent online incoming traffic.

Why are they important?

a)

Because they provide info about users who click on it

b)

Because they aee easy to find

c)

Because they can make your main website rank higher on search engines due to them indicating how popular your website is

4.

You've heard of brand, what are they and what do they mean to the customers?

a)

Brand is where a company like to show its name to the world through ads

b)

Brands are not important to customers and they never give difference

c)

Brands are trusted because they are well known, they mean alot to the customers because they carry their unique features and experience.

5.

(CPC) Is a fee that a website publisher charges to serve your display ads on its site.

So there for (CPC) is short for

(a)   Per Click

6.

What is the closest meaning to

Digital marketing

a)

Marketing that is only done to attract IPhone users

b)

Marketing made on newspapers and billboards

c)

Marketing of digital items only

d)

Marketing that is done on digital devices like phones and computers, usually through a promotional video

7.

Display ads are easy to do and very popular and powerful because they are~

a)

A video with sound shared on TVs

b)

An Image with no text that includes the item the company is advertising

c)

A type of online advertisement that combines text, images, and a URL that links to a website where a customer can learn more about or buy products.

d)

A series of automated emails sent to people who take a specific action

8.

Why is dropshipping so easy to start and profitable quickly ?

a)

Because they are totally free

b)

Because they are available on every website you visit

c)

Because the seller doesn't own any inventory and will process the order to a 3rd party manufacturer thus making nothing more than basically a redirector of order, only for a higher price.

9.

PPC or pay per click is a -

a)

The practice of using analytics to make advertising messages and product experiences feel unique to each customer

b)

An online advertising campaign that a company pays for only when users interact with the ads

c)

Payment of an ad to the website because their ad is listed there for a period of time

10.

Social media is probably the best place to advertise products

because they are lucrative and available freely to almost everyone in the world with alot of time spent on them by each person.

a)

Correct

b)

Wrong