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MKT243 CHP 2 2024

Total questions: 14

Worksheet time: 11mins

Name
Class
Date
1.

Consumers may recognize needs from ___________.

a)

sight, smell, taste and hear

b)

smell, taste, sight and touch

c)

hear, smell, sight, touch and taste

d)

sight, smell and taste

2.

Consumer behaviour includes ______.

a)

a field of study that focuses on consumer activities

b)

search for information and actual purchase

c)

an understanding of consumer thoughts, feelings and actions

d)

All of these

3.

Learning, beliefs and attitude are the characteristic of..?

a)

physiological factor

b)

cultural factor

c)

psychological factor

d)

social factor

4.

Personality is the way a person lives as reflected by material goods, activities, and relationships.

a)

True

b)

False

5.

Anna Delvey is always seen wearing the trendiest fashion outfits. She actively shares her knowledge with a wide group of friends and colleagues about where to shop for the latest fashion at great deals. Most of her friends and colleagues follow her fashion tips. Anna portrays the image of a(n) ________.

a)

Social networker

b)

Lagging adopter

c)

Opinion leader

d)

Brand personality

6.

Inner tension that a consumer experiences after recognizing an inconsistency between one's own behavior versus one's values or beliefs.

a)

Cognitive dissonance

b)

Post-purchase behavior

c)

Mental crisis

d)

Satisfaction

7.

In certain dynamic industries such as fashion, food and personal care, the dominant influencing factor pertaining to buying behavior can be:

a)

Personal View

b)

Opinion Leader

c)

Reference Group

d)

All of these

8.

The larger the gap between expectations and performance, the more___________the consumer is likely to be.

a)

Satisfied

b)

Dissatisfied

c)

Cautious

d)

Impressed

9.

Which of these customer would an electric car most appeal to?

a)

Age life cycle at 60-70 year old

b)

Psychographic - Lifestyle

c)

Social Class - Lower level

d)

Behavioral - Member of a customer loyalty program

10.

________________ is one of the most basic influences on an individual’s needs, wants, and behaviour.

a)

Brand

b)

Culture

c)

Product

d)

Price

11.

Evoked set is the group of brands resulting from the purchase decision, from which a buyer can choose.

a)

True

b)

False

12.

Buying behaviour process includes, 1. Need recognition, 2. _____________ , 3. evaluation of alternatives, 4. purchase decision, 5. post-purchase behaviour

a)

waiting for advice

b)

information search

c)

enjoying the product

d)

all the above

13.

Lisa is looking forward to purchase a new car, but has not been able to arrive at the decision. She has however, looked at several options and is considering the Toyota Camry, Proton Perdana and Honda City. Lisa's choices are know as her:

a)

Involvement set

b)

Alternatives set

c)

Evolved set

d)

Evoked set

14.

A shoe company uses advertisement featuring the members of a country music band with the hope that the band's fans will see them wearing the company's shoes and want to wear the same shoes. The shoe company is hoping that fans of the band view the band as a ________.

a)

membership group

b)

reference group

c)

brand personality

d)

lifestyle