WorksheetsMKT243 CHP 2 2024
Total questions: 14
Worksheet time: 11mins
Consumers may recognize needs from ___________.
sight, smell, taste and hear
smell, taste, sight and touch
hear, smell, sight, touch and taste
sight, smell and taste
Consumer behaviour includes ______.
a field of study that focuses on consumer activities
search for information and actual purchase
an understanding of consumer thoughts, feelings and actions
All of these
Learning, beliefs and attitude are the characteristic of..?
physiological factor
cultural factor
psychological factor
social factor
Personality is the way a person lives as reflected by material goods, activities, and relationships.
True
False
Anna Delvey is always seen wearing the trendiest fashion outfits. She actively shares her knowledge with a wide group of friends and colleagues about where to shop for the latest fashion at great deals. Most of her friends and colleagues follow her fashion tips. Anna portrays the image of a(n) ________.
Social networker
Lagging adopter
Opinion leader
Brand personality
Inner tension that a consumer experiences after recognizing an inconsistency between one's own behavior versus one's values or beliefs.
Cognitive dissonance
Post-purchase behavior
Mental crisis
Satisfaction
In certain dynamic industries such as fashion, food and personal care, the dominant influencing factor pertaining to buying behavior can be:
Personal View
Opinion Leader
Reference Group
All of these
The larger the gap between expectations and performance, the more___________the consumer is likely to be.
Satisfied
Dissatisfied
Cautious
Impressed
Which of these customer would an electric car most appeal to?
Age life cycle at 60-70 year old
Psychographic - Lifestyle
Social Class - Lower level
Behavioral - Member of a customer loyalty program
________________ is one of the most basic influences on an individual’s needs, wants, and behaviour.
Brand
Culture
Product
Price
Evoked set is the group of brands resulting from the purchase decision, from which a buyer can choose.
True
False
Buying behaviour process includes, 1. Need recognition, 2. _____________ , 3. evaluation of alternatives, 4. purchase decision, 5. post-purchase behaviour
waiting for advice
information search
enjoying the product
all the above
Lisa is looking forward to purchase a new car, but has not been able to arrive at the decision. She has however, looked at several options and is considering the Toyota Camry, Proton Perdana and Honda City. Lisa's choices are know as her:
Involvement set
Alternatives set
Evolved set
Evoked set
A shoe company uses advertisement featuring the members of a country music band with the hope that the band's fans will see them wearing the company's shoes and want to wear the same shoes. The shoe company is hoping that fans of the band view the band as a ________.
membership group
reference group
brand personality
lifestyle
