Refers to the layout of a design, the surface area in which a composition is created and it's boundaries, such as the size of a business card or brochure.

A small sketched idea, a fast way to generate multiple ideas.

Uncertainness of meaning

An interwoven pattern of light an dark tones that imparts a physical quality to a surface - rough, smooth, etc.

Relating to or characterized by depiction of the physical appearance of things.

The form of an object or its external boundary, outline, or external surface, as opposed to other properties such as color, texture, etc.

A complete work of art or design, seen in total, not as individual visual elements.

The final rendering of a graphic idea, short for comprehensive.

Present, appearing, or found everywhere.

A thought or suggestion as to a possible course of action; a concept or mental impression; the aim or purpose

An identifiable path created by a point moving in space. It is one-dimensional and can vary in width, directions, and length. They often define the edges of a shape. They can be horizontal, vertical, or diagonal, straight or curved. thick or thin.

A mid-stage development of a graphic idea, often shown to a client for approval.