NEW
Font size
WorksheetsSEM II - Unit 1 & 2.01 Review
Total questions: 10
Worksheet time: 8mins
An important part of negotiating a sport/event sponsorship contract involves both the sport/event and the sponsor agreeing on the
date and time of the sport/event.
fee and payment schedule.
size and interest of the audience.
cost of planning and production.
When writing a proposal for a potential sponsor, sport/event marketers should clearly emphasize sponsorship value and
deadlines.
liability.
benefits.
confidentiality.
One reason it is important to sell the venue is because the venue is part of the
market.
facility.
location.
product.
Why should sport/event marketers develop proof-of-performance packages for sponsors?
To provide information about the facility
To explain the type of sport/event
To list the important participants
To help sponsors justify the investment
Sport/Event marketers often identify the sponsorship potential of a specific business by researching the company's sponsorship history and understanding its
sponsorship objectives.
manufacturing methods.
financial policies.
quantity standards.
Wheelz wants to market its product line of in-line skates to young males under the age of 35. Which of the following sponsorship opportunities would best attract the exposure the company seeks on a very limited budget:
Olympic opening ceremony
Extreme-sporting event
Pro-football game
Affinity-sporting event
One of the main portions of a marketing report describes the research methods and the
industry review standards.
data collection procedures.
technical terminology.
consulting expenses.
Which of the following is a characteristic of an effective marketing report:
Explains role of executive management
Contains names of contributing editors
Provides industry review information
Answers specific research questions
Which of the following is a trend in the sport/event industry:
Premium seating options are yielding less revenue for sport/event facilities than other types of seating.
Relationship marketing is becoming less important to sport/event organizations as technology evolves.
Due to the high level of media clutter, fewer businesses are participating in sport/event sponsorships.
Sport/Event facilities are evolving into complete entertainment centers with interactive activities.
What should businesses try to achieve when manipulating data for information analysis?
Exploratory research
Secondary information
Program development
Accurate interpretation
