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Let's talk about advertising

Total questions: 15

Worksheet time: 1hrs 15mins

Name
Class
Date
1.

A preconceived notion, especially about a group of people.

a)

Audience

b)

Genre

c)

Stereotype

2.

A set of opinions or beliefs of a group or an individual.

a)

Genre

b)

Ideology

c)

Stereotype

3.

What the word literally says.

a)

Connotation

b)

Denotation

4.

A specific type of music, film, or writing.

a)

Stereotype

b)

Network

c)

Genre

5.

Advertising that informs and educates rather than selling a product or service.

a)

Public service advertising

b)

Print advertising

c)

Digital advertising

6.

To air a program, especially on TV or radio.

a)

Competitor

b)

Broadcast

c)

Network

7.

Advertising that appears in movies or TV shows.

a)

Product placement advertising

b)

Print advertising

c)

Digital advertising

8.

A type of advertising that appears in magazines, newspapers, brochures, leaflets.

a)

Product placement advertising

b)

Print advertising

c)

Digital advertising

9.

A type of advertising that appears on the internet.

a)

Product placement advertising

b)

Mobile advertising

c)

Digital advertising

10.

The people, considered as a group, who watch or listen to a performance, movie, public event, etc., either together in one place or separately

a)

Audience

b)

Genre

c)

Stereotype

11.

The feeling a word invokes.

a)

Connotation

b)

Denotation

12.

A big scale type of advertising that appears at bus stops or in roads and highways.

a)

Outdoor advertising

b)

Public service advertising

c)

Product placement advertising

13.

Rivals or contenders for the same thing.

a)

Genre

b)

Ideology

c)

Competitors

14.

Any interconnected system.

a)

Product placement advertising

b)

Network

c)

Digital advertisement

15.

A type of advertising that appears in cell-phones.

a)

Product placement advertising

b)

Mobile advertising

c)

Digital advertisement