WorksheetsQuiz Week 10 - Google Ads & Youtube Ads
Total questions: 10
Worksheet time: 5mins
Search Engine Marketing refers to ...
Search Engine Optimisation
Pay-Per-Click Advertising
Both of the above
None of the above
By increasing the CPC there is possibility of improvement in
SERP
CTR
Bounce Rate
All of the above
Display campaigns serve ads on
Google Search
Google network/partner sites
Social Media
All of the above
Youtube ads are through google adwords platform
Yes
No
May be
Don't Know
Conversion rate indicates how often a click has led to a conversion?
True
False
Quality Score on Google search is evaluated
Every 48 Hours
On an MTY Level
Every time someone does a search that triggers your ad
None of the Above
Which are Ad Extensions?
Callout
Display Link
google images
Website cookies
What are the components to Ad Rank?
Quality Score
Negative Keyword
Historical Cost-Per-Click Bid
Average Position
WHAT IS THE SYMBOL OF GOOLE ADS
CPE stands for __________
Cost Per Engagement
Cost Per Equity
Cost per Ecological
Cost per End-to-End
