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MKT558 - Quiz Chapter 4

Total questions: 13

Worksheet time: 4mins

Name
Class
Date
1.

Which of the following is NOT included in the Extended Marketing Mix?

a)

Product

b)

Process

c)

Purchase

d)

People

2.

Digital marketing affect all aspects in the marketing mix by allowing marketers to consider the implications for distribution for digital marketing.​ This is related to __________

a)

Product

b)

Price

c)

Place

d)

Promotion

3.

________ is the fundamental features purchased by the consumer to fulfil their needs​.

a)

Actual product

b)

Core product

c)

Extended product

d)

Consumer product

4.

Customization and bundling are examples of which implications of digital technology?

a)

Option for varying the core product​

b)

Option for offering digital products​

c)

Option for changing the extended product

d)

Conducting research online​

5.

__________ is a fee for a single download or viewing session at a relative price.

a)

Subscription

b)

Pay-per-view

c)

Bundling

d)

Ad-supported content

6.

Warranties and guarantees are examples of __________

a)

Core product

b)

Extended product

c)

Consumer product

d)

Business product

7.

In conducting research online, marketers focus on the site visitor's experience and questions relating to the product is called ____________.

a)

Online focus group

b)

Online questionnaire survey

c)

Social media listening

d)

Customer feedback or forums

8.

All of the following are implications of digital technology towards Price, EXCEPT:

a)

Increase price transparency

b)

Upward pressure on price

c)

New pricing approaches

d)

Alternative pricing structures or policies

9.

X is where marketers provide a local site, with or without a language-specific version or additional cultural adaptation. What is X?

a)

Localization

b)

Syndication

c)

Adaptation

d)

Culturalization

10.

Which type of new channel structure that allows online marketers to sell directly to customers by cutting off the intermediaries?

a)

Reintermediation

b)

Disintermediation

c)

Counter-mediation

d)

None of the above

11.

A disagreement between channel members that can threaten distribution arrangements is called _________.

a)

Direct channel

b)

Indirect channel

c)

Channel conflicts

d)

Marketing channel

12.

Discounts, coupons, rewards, and loyalty schemes are examples of ________.

a)

Advertising

b)

Public relation

c)

Sponsorship

d)

Sales promotion

13.

The ________ variable of the marketing mix relates to how an organization's staff interact/communicate with customers and other stakeholders during sales.

a)

Process

b)

People

c)

Service

d)

Physical evidence