WorksheetsMKT558 - Quiz Chapter 4
Total questions: 13
Worksheet time: 4mins
Which of the following is NOT included in the Extended Marketing Mix?
Product
Process
Purchase
People
Digital marketing affect all aspects in the marketing mix by allowing marketers to consider the implications for distribution for digital marketing. This is related to __________
Product
Price
Place
Promotion
________ is the fundamental features purchased by the consumer to fulfil their needs.
Actual product
Core product
Extended product
Consumer product
Customization and bundling are examples of which implications of digital technology?
Option for varying the core product
Option for offering digital products
Option for changing the extended product
Conducting research online
__________ is a fee for a single download or viewing session at a relative price.
Subscription
Pay-per-view
Bundling
Ad-supported content
Warranties and guarantees are examples of __________
Core product
Extended product
Consumer product
Business product
In conducting research online, marketers focus on the site visitor's experience and questions relating to the product is called ____________.
Online focus group
Online questionnaire survey
Social media listening
Customer feedback or forums
All of the following are implications of digital technology towards Price, EXCEPT:
Increase price transparency
Upward pressure on price
New pricing approaches
Alternative pricing structures or policies
X is where marketers provide a local site, with or without a language-specific version or additional cultural adaptation. What is X?
Localization
Syndication
Adaptation
Culturalization
Which type of new channel structure that allows online marketers to sell directly to customers by cutting off the intermediaries?
Reintermediation
Disintermediation
Counter-mediation
None of the above
A disagreement between channel members that can threaten distribution arrangements is called _________.
Direct channel
Indirect channel
Channel conflicts
Marketing channel
Discounts, coupons, rewards, and loyalty schemes are examples of ________.
Advertising
Public relation
Sponsorship
Sales promotion
The ________ variable of the marketing mix relates to how an organization's staff interact/communicate with customers and other stakeholders during sales.
Process
People
Service
Physical evidence
