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WorksheetsIntroduction to marketing
Total questions: 20
Worksheet time: 4mins
Tangible goods that we use to satisfy our wants and needs
Products
Products
Price
Selling
Target market
What to make, how to package it, what brand name to use and what image to project
Price
Product
Target market
Price
Product
Target market
Logo
Price
Product
Advertising
Price
Product
Advertising
Consumer
Gathering and analyzing information to help make sound marketing decisions.
Data
Marketing Research
Primary Date
Survey
Pieces of information collected directly by an individual or organization.
Databa
Focus
Primary Data
Social Trend
Information, statistics, or other type of data that already exists. Someone has already collected the information, but others can use it.
Market research
Primary data
Variable
Secondary data
Which elements are INTERNAL (inside the business)?
Opportunities and threats
Strengths and weaknesses
Strengths and opportunities
Weaknesses and threats
Which elements are EXTEARNAL (outside of the business)?
Weaknesses and strengths
Opportunities and strengths
Opportunities and threats
Strengths and weaknesses
Your staff had bad relations with the manager.
Strengths
Weaknesses
Opportunities
Threats
You can advertise your product on Expo 2020
Strengths
Opportunities
Weaknesses
Threats
A new competitor (a business selling similar products) has opened nearby
Strengths
Weakness
Opportunity
Threat
Your staff is very well trained.
Strengths
Weakness
Opportunities
Threats
