It simply the size the area where the entrepreneur’s business will play. It is the approximation of the number of buyers and sellers and particular area

The lifeblood of the business.

This are specific features and characteristics that the customers need from a product or a service.

Which includes customer profiling, drives the entrepreneur on what correct strategies and tactics to employ.

Is the process of grouping similar or homogenous customers according to demographic, psychographic, geographic and behavior

The process of grouping customers according to relevant socioeconomic variables for the business venture.

Is a process of grouping customers according to the perception way of life, motivations, and inclination.

Is simply grouping customers according to their location.

Is the process of grouping the customers according to their actions.

It happens when an entrepreneur want to target a broader market as possible because the product or service that the business offers is suited for an undeffireciated market.

is one of the most reliable and credible ways of getting relevant information from the target customers.

Is an informal type of interview and does not follow a specific set of questions.

Employs specific set of questions and produces quantitative data.

Is commonly used by market researchers to capture qualitative results from target customers.