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WorksheetsMKT 2013 (CHAPTER 4)
Total questions: 10
Worksheet time: 3mins
_______ is (are) the most basic cause of a person's wants and behavior.
Culture
Societal factors
Selective perception
Brand personality
What is one way that social class is NOT measured?
occupation
education
income
number of children in the family
People change the goods and services they buy over time because of the two changing factor of ________.
family and tradition
age and life cycle stage
perception and personality
groups and learning
A ____ is a need that is sufficiently pressing to direct a person to seek satisfaction.
stimulus
perception
tradition
motive
What is the LEAST pressing in Maslow's Hierarchy of Needs?
self-actualization needs
physiological needs
esteem needs
safety needs
_______ describes changes in an individual's behavior arising from experience.
Lifestyle
Learning
Perception
Aggressiveness
The buying process starts with ______, in which buyer recognizes a problem.
information search
product interest
product awareness
need recognition
The consumer can obtain information from any of several sources. Which of the following is NOT one of these types of sources?
personal
commercial
attitude
public
After the purchase of a product, consumers will be either satisfied or dissatisfied and engage in ________.
need recognition
alternative evaluation
postpurchase behavior
information searches
Marketing stimuli consists of the four Ps. Which is NOT one of these?
product
price
politics
place
