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WorksheetsExploration of MA Semester Test
Total questions: 46
Worksheet time: 26mins
Which of the following best fits the description?
Ensuring that a project has a consistent look and feel. Meant as a way to reinforce a design style by repeating certain elements.
Proximity
White Space
Alignment
Contrast
Repetition
Which of the following best fits the description?
The use of making items different than one another to catch the reader's eye, create emphasis, or call to attention something important. This can be done by adjusting color, style of text, or differing sizes of objects.
Proximity
White Space
Alignment
Contrast
Repetition
Which of the following best fits the description?
Ensuring all items follow guides, grids, and margins. Attention to details in these areas make a composition easy to navigate.
Proximity
White Space
Alignment
Contrast
Repetition
Which of the following best fits the description?
The use of negative space to define and separate different sections. Keeps the work from being too cluttered.
Proximity
White Space
Alignment
Contrast
Repetition
Which of the following best fits the description?
Using visual space to show relationships in content. Related items should be grouped together.
Proximity
White Space
Alignment
Contrast
Repetition
What are other terms that we need to know and take into consideration when working with type?
Kerning
Leading
Tracking
Hierarchy
Which of the following should we consider when selecting fonts to use in a work?
Less is more
Opposites attract
Go wild
There are no rules
What are some reasons for avoiding certain fonts?
extra baggage
outdated
overused
too new
not tested
Which common font type, being more decorative, is best used in small amounts?
Serif
Sans Serif
Display
Survey
Which common font type, considered more clean an modern, LACKS the extra stroke on each character?
Serif
Sans Serif
Display
Survey
Which common font type, known for being used in traditional projects, has little strokes or 'tails' at the ends of each character?
Serif
Sans Serif
Display
Survey
Which of the following best describes typography?
A type of graphing method for text on works.
Using words for messages
A type of font
The style or appearance of text.
Which of the following defines media?
Plural of medium
Vehicle for a message
An umbrella term for mass communication
Which of the following defines medium?
Plural of medium
Vehicle for a message
An umbrella term for mass communication
Which of the following defines 'the' media?
Plural of medium
Vehicle for a message
An umbrella term for mass communication
The ability to access, analyze, evaluate, create, and act using all forms of communication is a definition for which term?
Media Literacy
Media Messages
Media Effects
Textual Determinism
Values and ideas promoted by media is a definition for which term?
Media Literacy
Media Messages
Media Effects
Textual Determinism
Influences and consequences on audiences is a definition for which term?
Media Literacy
Media Messages
Media Effects
Textual Determinism
When was the term 'media literacy' first used?
1960s
1950s
1970s
1880s
Who was involved in the major developments of the printing press?
Bi Sheng
Wang Chen
Johannes Gutenberg
Stuart Hall
Martin Luther
What becomes the focus of media in the 20th century?
Analyzing media
Evaluating media
Who is literate?
What information can people get?
How do people get information?
What are the 3 types of protectionism?
Cultural defensiveness
Political defensiveness
Moral defensiveness
Digital defensiveness
Analog defensiveness
Which of the following terms fits the description?
A public notice promoting a product, event, or service.
Advertisement
Public Relations
Propaganda
Hierarchy of Needs
Which of the following terms fits the description?
The management of the relationship between the public and a brand.
Advertisement
Public Relations
Propaganda
Hierarchy of Needs
Which of the following terms fits the description?
Information distributed with the direct purpose of promoting a certain point of view.
Advertisement
Public Relations
Propaganda
Hierarchy of Needs
What term provided below fits the given description for a persuasion technique?
If we think the person talking is an expert, we're likely to believe them.
Authority
Likeability
Consistency
Consensus
What term provided below fits the given description for a persuasion technique?
If we get along with someone, are friends with them, or trust them, we're also likely to listen.
Authority
Likeability
Consistency
Consensus
What term provided below fits the given description for a persuasion technique?
If what's being said vibes with what we already believe, we'll probably go along with it.
Authority
Likeability
Consistency
Consensus
What term provided below fits the given description for a persuasion technique?
If it's popular, we are easily swayed to think it's good too.
Authority
Likeability
Consistency
Consensus
What tools did advertisers add to their toolbelt with the advent of the internet?
Click-through tracking
Web cookies
Addressable advertising
Display ad
Which of the following are questions that fact-checkers use when researching?
Who is behind the information?
What is the evidence for their claims?
What do other sources say about the organization?
What does the website look like?
What does the author say about themselves?
Which of the following are good sources to use when lateral reading?
News site articles
Fact-checking websites
Wikipedia
The original source (no need to look anywhere else)
Which of the following are good checks for an authors (authors') authority?
Professional background
Process used to produce the information
Systems in place to catch mistakes and correct them
Their fan created wiki-site
What are Wikipedia's content policies?
Content must have a neutral point of view
Content must not contain any original research
Content must be verifiable
Content is freely editable by anyone and goes unchecked
Content editors can only make changes approved by the community
What symbol will you see on a Wikipedia article to show everyone that a page cannot be changed by unauthorized editors?
These tips can be used to increase a persons click restraint:
Don't click the first link!
Scan the result titles and URLs
Scan the text snippet below URL
CLICK THE FIRST LINK
SERIOUSLY, JUST SEND IT
Which of the following are good tips for refining a search?
Use quotation marks around the search phrase
Use site:[domain name] to look at only one website
Using the - symbol in front of a search term to eliminate it from a search
Use the ; between search terms to order the search results
Which of the following most accurately describe targeted advertising?
Ads that are crafted specifically for you or people like you
Ads that are crafted for a particular demographic
Ads that are specific to the region of the country you live
Ads for products and services not found anywhere near you
How do social media sites get data for targeted advertisements?
Learn interests and habits based on how their app is used
Track apps associated with the company
Using geolocation data
Using other device components such as cameras and microphones
Where does the data curated from social media apps go?
Third party advertisers
Nowhere - ITS PRIVATE!
Everywhere - BE FREE DATA!
Some sketchy person in a basement
Which of the following are steps used to develop your social media newsfeed?
Use what they know about your habits
Use data of others and things you follow
Data is fed into an algorithm to decide new engaging content
Data is fed into an algorithm to decide more outrageous content
Data is fed into an algorithm and only the most trustworthy content is selected
Which of the following best describes a filter bubble?
Surrounded by voices we already know we agree with, and often are unable to hear from those we don't
Surround by voices we don't agree with and are often unable to hear from those we do
The new feature on iMessage that allows Android users to finally be blue!
The new feature for Android users to finally alienate those using iPhones
Most newsfeed algorithms are skewed to favor things we like.
True
False
What are some ways that we can combat filter bubbles?
Following people and pages that have different viewpoints and perspectives
Looking for ways to turn off the "best"/"top posts features
Complain about social media apps on other social media apps
Hand write a stern letter of your disapproval and mail it to all of the social media companies
Which of the following is NOT part of the Extreme Recommendation Engine?
Social media algorithms show you more of what you've already indicated you like
The way we use social media apps tends to keep us surrounded by information we're primed to believe
Engagement is the most important thing and we tend to engage with what most outrages, angers, and shocks us
The longer we hang out on some social media apps and engage with outrageous content the less likely those apps are to push outrageous content
What can we do to break the social media algorithmic cycle?
Make things more neutral in our apps
Read laterally
Take a break
Talk to people IRL
Get some fresh air
