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WorksheetsSFFG 221 - Quiz #8
Total questions: 15
Worksheet time: 14mins
A coordinated effort to inform many farmers in a relatively short period of time about an agricultural topic of widespread concern or interest.
Mass Media
Extension Campaigns
Individual Methods
Group Methods
There are many sound reasons for using the campaign approach in major extension activities such as:
it permits the integration of a variety of methods to present a unified message to a high proportion of the target audience over the required area
it allows detailed planning to make the best use of the staff, time, and resources available over the whole area
it enables activities to be scheduled and repeated at times most favorable for particular sub-divisions of the area
awareness or understanding of the problem by the people
A broad statement of objectives should cover these main aspects.
the type and amount of change required
who should make the change
how they should make it
all of these
The type of change required might be in one or more of the following areas of knowledge or skill:
awareness or understanding of the problem by the people
their technical knowledge or skills to tackle the problem; their attitudes, interests or values in the matter
what, if anything, the people think should be done about it
they are willing to do about it; and, - what they realistically can be expected do about it.
A campaign should first define what type of change is desired and then try to quantify what degree of change should be aimed for, e.g. what percentage of the people should make a change or what area of land should be subject to change.
True
False
Undecided
At this stage the campaign organizers must, in relation to the objectives they have selected - establish a formal committee or group with strong local representation to guide the preparation and execution of the campaign.
Planning Phase
Production Phase
Implementation Phase
Training Phase
This covers, in practice, four main stages: launch, build-up, climax and follow-through. Correct timing and duration is crucial to each of these stages and should be planned in advance. The performance should be carefully monitored and adjustments made by the organizing group, if these appear to be necessary for success.
Production Phase
Implementation Phase
Planning Phase
Training Phase
During this phase:
list all the items and services needed and the financial requirements of each
Implementation Phase
Training Phase
Production Phase
Training Phase
To ensure the proper implementation of the campaign all staff who may be involved, even remotely with it, should be thoroughly briefed on the objectives, methods and scheduling of the effort.
Training Phase
Production Phase
Implementation Phase
Planning Phase
The program for implementing the campaign must be related to the way in which the target audience makes decisions and carries out activities related to the campaign topic.
Timing the campaign
Implementaion Phase
Preparing the Material
Training Phase
The choice of media and the preparation of the material to be used should be undertaken sufficiently well in advance of launching the campaign to enable material to be pre-tested on groups similar to the main target group.
Training Phase
Preparing the Material
Planning Phase
Production Phase
The type and amount of material to be used must inevitably be a compromise between what could be used, and what is affordable in the circumstances.
True
False
Undecided
Any committee entrusted with the task of organizing an extension campaign must either have very weak representation of the target population or some means of ensuring that their views are available and properly presented at all stages of decision making.
True
False
Undecided
Consult widely with representatives’ community groups, local leaders who have some knowledge or interest in the situation, local extension staff, subject-matter specialists and administrators, to determine the possible broad objectives of a campaign and then to define certain more specific objectives.
True
False
Undecided
A campaign aimed at action is unlikely to be successful if people are not aware of a problem, are not interested in it, or are likely to resist attempts to remedy it because these appear to conflict with strongly held views or customs.
True
False
Undecided
