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Worksheetsmarketing
Total questions: 25
Worksheet time: 12mins
Marketing is a process which aims at ________
Production
Profit-making.
The satisfaction of customer needs
Selling products
. Marketers often use the term ________ to cover various groupings of customers.
Buying power
Demographic segment
Market
People
Marketing management is ________.
Developing marketing strategies to move the company forward
B. Managing the marketing process
Managing the marketing process
Monitoring the profitability of the company’s products and services
The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value
When customer expectations regarding product quality, service quality, and value-based price are met or exceeded, _____ is created.
customer satisfaction
planning excellence
a quality rift
a value line
The strategic marketing planning process begins with ______________
The writing of the mission statement
The establishment of organizational objectives
The formulation of a marketing plan
Hiring a senior planner
Today's marketers need ______________
A. Neither creativity nor critical thinking skills
A. Both creativity and critical thinking skills
A. Critical thinking skills but not creativity
Creativity but not critical thinking skills
E- marketing is a part of ______________.
A. E-commerce.
A. E-cash.
A. E-Payment.
A. E-mail.
Define the term ‘market’
a place where similar products grouped together
a competitive high street
a place where buyers and sellers meet
a basket of goods
What is the difference between the term ‘customer’ and the term ‘consumer’?
There is no difference.
The term consumer refers only to people who buy food and drink products.
Customers buy products but it is consumers who use them.
Customers make organisational rather than personal purchases.
A disadvantage of e-marketing is
High cost.
Low reach.
Loss of personal contact
Less satisfaction.
Which of the following is not an element of the marketing mix?
Distribution
Product
Target market
Pricing
Market-oriented firms focus on
Retailers
Distributors
Customers
Wholesalers
Which of the following 4Ps of marketing mix involves decisions regarding channels coverage, assortments, locations, inventories or transports?
Product
Price
Place
Promotion
how are you telling consumers in your target group about your products” this question belongs to which marketing concept?
Product
Price
Place
Promotion
The buying process starts when the buyer reconizes a ………………
Product
An advertisement for the product
A salesperson from a previous visit
Problem or need
Marketing managers should adapt the marketing mix to ………. And constantly monitor value changes and differences in both domestic and global markets.
Sales strategies
Marketing concepts
Cultural values
Brand images
/. Marketing strategies are often designed to influence ………..and lead to profitable exchanges.
Consumer decision making
Sales strategies
Advertising strategies
Export strategies
Communication is successful only when
verbal feedback has been sent to the receiver.
no noise occurs during the communication process.
verbal and nonverbal feedback have been sent to the receiver.
the receiver understands an idea as the sender intended it.
Business writing should be economical. In this context economical can best be defined as
presenting ideas clearly and concisely.
concentrating on the receiver's perspective instead of your own.
solving problems and conveying information.
getting your audience to believe and accept your message.
Which of the following categories of goods and services is most likely to require an aggressive use of the selling concept?
) shopping goods
unsought goods
necessary goods
luxury goods
complementary goods
At the heart of any marketing program is the firm's ________, its tangible offering to the market.
strategy
product
brand
value
people
.________ management allows the company to discover who its target markets are, how they behave, and what they need or want. It also enables the company to respond appropriately, coherently, and quickly to different customer opportunities.
Network
Supply chain
Marketing
Customer relationship
An important force affecting business is the ________ movement, a movement of citizens and government organized to strengthen the rights and powers of buyers in relation to sellers.
human rights
consumerist
environmental
self-determination
materialistic
Which of the following is true of qualitative research?
It is a structured measurement approach that permits a range of possible responses.
It is indirect in nature, so consumers may be less guarded.
It requires large sample sizes.
Its results can be easily generalized to broader populations.
If a marketing researcher chooses to use word associations, the researcher is using ________ questions.
closed-end
Likert scale
open-end
rating scale
