A (a)   once chosen is something that will stay with the product forever. The company is going to spend money in telling the customers about it and building a relationship with customers based on this name. Over a period of time any name chosen will become popular given the right type of advertising and money spent.

These are brands that are usually created by retailers.

(a)  

Licensed brands are those brands that are owned by companies that have over the years created a well recognised brand or product.

(a)  

These brands are those that are created by manufacturing companies. Manufacturers not only develop the product but also spend money on developing the brand.

(a)  

(a)   , co-partnering or dual branding is the act of using two established brand names of different companies on the same product.

A (a)   is when we extend an existing brand name to a new form, size, flavour, etc of an existing product category using an existing brand name.

A (a)   is when an existing brand name is extended to new product categories.

(a)   are done when the company introduces new brands in an existing product category.

(a)   with a new product category are the most difficult and expensive way to launch a product.

A (a)   is something such as an object, picture, written word, sound, or particular mark that represents something else by association, resemblance, or convention.

(a)   is a modified version of a branding slogan usually used in marketing literature and advertising.

It is a memorable short tune with a lyric used in radio and television advertisements, which are usually intended to convey an advertising slogan.

(a)  

(a)   being one of its kind, unmatched,unequalled.

Means to be in agreement in feeling or opinion; or to have a pleasing combination of elements in a whole

(a)  

Something that is done with a Strong, energetic, and active in mind or body or is done with force and energy.

(a)  

The media is broken into many small parts eg the TV now has so many channels and even within the channels there are so many news channels, so many movie channels, so many entertainment channels, similarly for the magazines and newspapers. So the media is highly fragmented. In addition within each channel there are so many advertisements that they are now very cluttered and it is difficult to see and remember the ads.

(a)  

To make an imitation of what is genuine with the intent to fraud.

(a)  

An (a)   is a parent brand that is used on a number of products each may have separate brand images.

(a)   the wheel was invented many, many centuries ago. Each time we use the wheel we do not go about inventing it again but use it just as a wheel. So reinventing the wheel is used to show that a company is going about restarting the development of a product/ technology/ process which can be used as it is and therefore wasting resources.

(a)   to use resources meant for one part in another is to cannibalise the resources.

It is this creation of an image or identity for the product, service, brand or organisation in the minds of the target customer that is called (a)   .

(a)   is a graphics technique used by marketers to visually display the perceptions of customers or potential customers relative to their competition.

(a)   means creating a position, image or identity in the consumer‘s mind. Most of the time and effort of a marketer is spent in creating this position or reinforcing it. The marketers objective is to overcome the noise that exists in the market because of the claims of all competing and non competing products and make himself heard and more importantly remembered by the consumer.

(a)   – competitive pressures – because of new competitor entering the market, new channels and changing customers needs sometimes push the marketers towards wanting to reposition the brand.

Emotional decisions are decisions that are not based entirely based on logic.

(a)  

It is what makes you different from your competitors and persuades the customer to exchange money for product.

(a)  

(a)   is a round shape in the form of a ball. Just like the ball encloses a space around its centre similarly a sphere of activity is the space in which this activity will take place.

(a)   is a specification that defines a property of an object, element, It is often treated as equivalent to a property depending on the technology or product. A characteristic. In a word processing application, an underlined word would be said to have the underline attribute.

In regression analysis, a (a)   is a geometric object that has both a length and direction.

(a)   refers to the intangible values that are linked to the company‘s brand or symbol or logo as a result of its successful efforts to establish a strong brand.

This type of awareness means that when the customer sees the brand he feels that he has seen the band somewhere but he may not remember where and when he saw the brand. He may also not associate any qualities or values to the brand.

(a)  

The customer associates a product category to a particular brand. So Head and Shoulders may be recalled while purchasing an anti dandruff shampoo by a customer. R

(a)  

They are not customers of thecompany.

(a)  

They will change their brand if price is changed.

(a)  

(a)   they buy the company‘s product because they are used to it and not because they have evaluated it.

Those customers who tend to buy whatever brand they find first. They are not fussy about the brand they use once they know that the difference between the brands is not significant.

(a)  

Those who are committed to the brand and will forgo their purchase if they do not find the brand of their choice.

(a)  

At this level the brand as a financial asset. Here measurement of the brand value is treated as an intangible asset of the company. Here the brand value is calculated by taking the market capitalisation and subtracting form this the tangible assets of the company.

(a)  

At this level brand measurement is undertaken by comparing the price of an unbranded or private label product to an "equivalent" branded product. The difference in price, assuming all things equal, is due to the brand.

(a)  

At this level the effort is to map the mind of the consumer to find out what associations with the brand the consumer has. This approach measures the awareness (recall and recognition) and brand image (the overall associations that the brand has).

(a)  

A (a)   market or brand is a focused, targetable portion of a market or brand. A business that focuses on a niche market is addressing a need for a product or service that is not being addressed by most providers. You can think of a niche market as a narrowly defined group of potential customers.

This is the place where people are buried after they die. So when a brand reaches the graveyard it is dead – the customers do not bother about it anymore.

(a)  

To understand as quality of; To become aware of the quality directly through any of the senses, especially sight or hearing.

(a)  

A way in which we can look at a problem, idea,situation.

(a)  

This is the first layer of packaging over the product. If we take the example of the medicine strip – the covering over the medicine is the primary packaging. Similarly if we take the example of a desk top computer the first covering over the keyboard or mouse is the primary packaging.

(a)  

This is the packaging that is outside the primary packaging. In the case of the medicine strip it is the box that collates the 10 or 20 strips and in the case of the desktop computer it is the cardboard carton that is the secondary packaging.

(a)  

This is the packaging that is usually used for bulk transport. In the case of the medicine strip several boxes each containing 10 or 20 strips will be packed in a larger carton and then shipped to the destination usually a wholesaler who will then take out the smaller boxes and send them to the retailers.

(a)  

it has a preformed shape that is open from one side and is used to contain the product. The other side is flat and is used to seal it so that product cannot come out unless desired. Typically used for small products like medicines, small consumer electronics like pen drives, etc,

(a)  

Skin forming is a form of visual carded display packaging that tightly locks the product to the bottom board by using a at formed film that virtually sticks to the contours of the product. This type of packaging can be done for small and medium products.

(a)