We have a competition standard swimming pool; although it has no wave machines or additional equipment as do competing local facilities.

It is located next to one of the largest shopping centers in Britain.

Due to an increase in disposable income (purchasing power) over the last six years, local residents have more money to spend on leisure activities.

Due to an increase in disposable income (purchasing power) over the last six years, local residents have more money to spend on leisure activities.

There has been an important decrease in the birth rate over the last ten years.

It is widely known that Highly Brill has the best-trained and most respected staff of all of the centres in the locality.

In general people are living longer and there are more local residents aged over fifty-five now than ever before.

It is one of the oldest centers in the area and needs some redesign.

The Center has been offered the latest sporting craze.

The Center is located within a two-minute walk of the main bus station, and is a fifteen-minute ride away from the local railway station.

Positive and controllable factors that contribute to the business’ success.

Negative factors that are beyond the control of the business.

Areas where you or your organization may be weaker than others.

Positive factors that are not within the control of the business.

The business has staff who are experienced and well – trained.

There are new technologies that are better and more advanced than what the business uses.

The government strongly supports small and medium enterprises to boost the growth of the businesses.

New and popular products are being introduced in the market from other competitors.

The business is located in an area that has many customers.

The establishment looks old and needs repairs.

The owner has invested small capital into the business.

The business space has a limited capacity to entertain many customers at the same time.

The small nature of the business enables it to provide excellent customer care because the small amount of work allows its staff to devote more time to customers.

The small size of the business’ workforce puts it in helpless position when a staff member becomes sick or takes a leave from work.

The following are the examples of Strength except one.

A change in customers' likes and interests may be seen as a/n

Internal factors that may limit a company's ability to achieve its goals would be known as a

If a business conducts a SWOT analysis to decide whether or not to expand, which of the following would be categorized as an opportunity?

Which option below lists the internal factors of a SWOT analysis?

Which option below lists the external factors of a SWOT analysis?

A damaged reputation would be considered a (n)

Great customer service would be considered a (n)

External factors that a company may be able to take advantage of would be listed under

When your competitors have access to better channels of distribution, that would be considered a(n)

Elements in the environment, not under your control, that could cause trouble for the business are

SWOT stands for?

A SWOT analysis looks at?

Strengths and Weaknesses look at:

Opportunities and Threats look at:

Identify a weakness from the following

Identify an opportunity from the options below:

Identify a threat from the list below:

A SWOT analysis examines the internal and external business environment.