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WorksheetsMARKETING 4- PRELIM EXAM
Total questions: 50
Worksheet time: 2hrs 40mins
According to them, Logistics is the management of all activities which facilitate movement and the coordination of supply and demand in the creation of time and place utility?
(Chartered Institute of Logistics and Transport (UK), 201
(Hesket, Glaskowsky and Ivie, 1973)
(Wikipedia, Google 2012)
NONE OF THE ABOVE
Part of the LOGISTICS PLANNING HIERARCHY that Short- to medium-term horizon?
STRATEGIC
TACTICAL
OPERATIONAL
PLANNING
It is a technique of allocating all of the appropriate costs and allowances to a given product. All distribution costs (storage, transport, etc.) are therefore assigned to a specific product rather than taking an average over a whole product range?
DPP (DIRECT PRODUCT PROFITABILITY)
MRP (MATERIALS REQUIREMENTS PLANNING)
JIT (JUST IN TIME)
NONE OF THE ABOVE
Originated as a new approach to manufacturing and has been successfully applied in many industries such as the automotive industry. It has significant implications for distribution and logistics?
JUST-IN-TIME
DIRECT PRODUCT PROFITABILTY
DISTRIBUTION REQUIREMENTS PLANNING
INTEGRATED SYSTEMS
This is now commonly used to cover many if not all of the various logistics functions?
SUPPLY CHAIN MANAGEMENT
PRODUCT MANAGEMENT
LOGISTICS
DISTRIBUTION
these are customer service factors that arise prior to the actual transaction taking place?
PRE- TRANSACTION ELEMENTS
TRANSACTION ELEMENTS
POST-TRANSACTION ELEMENTS
NONE OF THE ABOVE
These are the elements directly related to the physical transaction and are those that are most commonly concerned with distribution and logistics?
PRE- TRANSACTION ELEMENTS
TRANSACTION ELEMENTS
POST-TRANSACTION ELEMENTS
NONE OF THE ABOVE
These involve those elements that occur after the delivery has taken place?
PRE- TRANSACTION ELEMENTS
TRANSACTION ELEMENTS
POST-TRANSACTION ELEMENTS
NONE OF THE ABOVE
The ability to recognize and respond to a customer’s changing needs?
FLEXIBILITY
TIME
COMMUNICATIONS
DEPENDABILITY
A very simple, yet effective, view of service quality is that it is the match between what the customer expects and what the customer experiences?
BASIC SERVICE MODEL
EXTENDED SERVICE MODEL
MARKET SERVICE MODEL
LOGISTIC SERVICE MODEL
This is the implementation phase and it will depend on the results obtained from the stages that have been described?
DEVELOP SPECIFIC CUSTOMER SERVICE PACKAGES
DETERMINE MONITORING AND CONTROL PROCEDURES
IDENTIFY DISTINCT SERVICE REQUIREMENTS FOR DIFFERENT MARKET SEGMENTS
ESTABLISH COMPANY COMPETITIVENESS AT CURRENT SERVICE LEVELS OFFERED
This is the difference between the service that the supplier is providing and the service that the customer thinks is being received?
ACTUAL SERVICE–PERCEIVED SERVICE GAP
SERVICE STANDARD–SERVICE DELIVERY GAP
MANAGEMENT PERCEPTION–SERVICE STANDARD GAP
SERVICE DELIVERY–EXTERNAL COMMUNICATION GAP
A rather more complicated approach can also be used as a conceptual model of service quality?
BASIC SERVICE MODEL
EXTENDED SERVICE MODEL
MARKET SERVICE MODEL
LOGISTIC SERVICE MODEL
Can be enhanced through increased sales, and sales benefit from the provision of high and consistent service levels?
A. PROFIT
A. CAPITAL EMPLOYED
A. FEEDBACK
A. PLANNING
Part of Logistics Planning Hierarchy. Day-To-Day Decision-Making Operations Controlled Against the Standards and Rules Control Via Weekly/Monthly Reports the Implementation of The Operational Plan?
STRATEGIC
TACTICAL
OPERATIONAL
FEEDBACK
Part of Logistics Planning Hierarchy. Medium- to long-term horizon One- to twelve-year (plus) time span Overall ‘structural’ decisions?
STRATEGIC
TACTICAL
OPERATIONAL
FEEDBACK
It is such as the ease of order taking or effective queries response?
DEPENDABILITY
COMMUNICATIONS
FLEXIBILITY
TIME
It is such as guaranteed fixed delivery times of accurate, undamaged orders?
DEPENDABILITY
COMMUNICATIONS
FLEXIBILITY
TIME
This is the difference between the service that the customer expects and the service level that the supplier thinks that the company wants?
CUSTOMER EXPECTATION–MANAGEMENT PERCEPTION GAP
SERVICE STANDARD–SERVICE DELIVERY GAP
MANAGEMENT PERCEPTION–SERVICE STANDARD GAP
SERVICE DELIVERY–EXTERNAL COMMUNICATION GAP
This is the difference between the service specification that is set and the supplier management assessment of customer service requirements?
CUSTOMER EXPECTATION–MANAGEMENT PERCEPTION GAP
SERVICE STANDARD–SERVICE DELIVERY GAP
MANAGEMENT PERCEPTION–SERVICE STANDARD GAP
SERVICE DELIVERY–EXTERNAL COMMUNICATION GAP
One area of significant change in recent years has been the increase in the number of companies operating in the global marketplace. This necessitates a broader perspective than when a national company operates internationally?
GLOBALIZATION AND INTEGRATION
PLANNING FOR LOGISTICS
FINANCIAL IMPACT OF LOGISTICS
INTEGRATED SYSTEM
This refers to the trade-offs that occur within single functions (e.g. warehousing)?
WITHIN LOGISTICS COMPONENTS
BETWEEN LOGISTICS COMPONENTS
BETWEEN COMPANY FUNCTIONS
BETWEEN THE COMPANY AND EXTERNAL ORGANIZATIONS
These are the trade-offs that occur between the different elements in logistics?
WITHIN LOGISTICS COMPONENTS
BETWEEN LOGISTICS COMPONENTS
BETWEEN COMPANY FUNCTIONS
BETWEEN THE COMPANY AND EXTERNAL ORGANIZATIONS
There are a number of areas of interface between company functions where trade-offs can be made?
WITHIN LOGISTICS COMPONENTS
BETWEEN LOGISTICS COMPONENTS
BETWEEN COMPANY FUNCTIONS
BETWEEN THE COMPANY AND EXTERNAL ORGANIZATIONS
There may be opportunities for a trade-off between two companies that are directly associated with each other?
WITHIN LOGISTICS COMPONENTS
BETWEEN LOGISTICS COMPONENTS
BETWEEN COMPANY FUNCTIONS
BETWEEN THE COMPANY AND EXTERNAL ORGANIZATIONS
How many steps are there in Developing a customer service policy?
6
5
7
8
This is the implementation phase and it will depend on the results obtained from the stages that have been described?
DEVELOP SPECIFIC CUSTOMER SERVICE PACKAGES.
DETERMINE MONITORING AND CONTROL PROCEDURES.
ESTABLISH COMPANY COMPETITIVENESS AT CURRENT SERVICE LEVELS OFFERED.
IDENTIFY DISTINCT SERVICE REQUIREMENTS FOR DIFFERENT MARKET SEGMENTS.
It is vital to ensure that any service policy that is implemented is also monitored?
DEVELOP SPECIFIC CUSTOMER SERVICE PACKAGES.
DETERMINE MONITORING AND CONTROL PROCEDURES.
ESTABLISH COMPANY COMPETITIVENESS AT CURRENT SERVICE LEVELS OFFERED.
IDENTIFY DISTINCT SERVICE REQUIREMENTS FOR DIFFERENT MARKET SEGMENTS.
This balance is not easy to define, although it can be described quite easily as the point where the additional revenue for each increment of service is equal to the extra cost of providing that increment?
LEVELS OF CUSTOMER SERVICE
MEASURING CUSTOMER SERVICE
MEASUREMENT OF CUSTOMER SERVICE
DEVELOPING A CUSTOMER SERVICE POLICY
aims to treat the many different elements that come under the broad category of distribution and logistics as one single integrated system?
TOTAL LOGISTIC CONCEPT
TOTAL LOGICTS CONCRETE
TYPICAL LOGISTIC CONCEPT
TACTICAL LOGISTIC CONCEPT
Chapter 1 is all about Concepts of Logistics and Distribution.
TRUE
FALSE
Chapter 2 is all about Customer and Distribution.
TRUE
FALSE
Pre – Transaction Elements is not part of Components of Customer Service.
TRUE
FALSE
The conceptual models of service quality are BASIC SERVICE MODEL and EXTENDED SERVICE MODEL Only.
TRUE
FALSE
There are 8 GAPS in Extend Service Model.
TRUE
FALSE
There is always a GOOD and BAD Customer Service.
TRUE
FALSE
The planning and control cycle are Planning, Monitoring, Objectives Only.
TRUE
FALSE
The financial impact of logistics are Profit and Amount of capital employed.
TRUE
FALSE
Supply chain management is not viewed as a single entity rather than a series of fragmented elements such as procurement, manufacturing, distribution. Etc.
TRUE
FALSE
Supply chain management provides for a very different approach to dealing with inventory.
TRUE
FALSE
Better storage leading to reduced storage costs.
TRUE
FALSE
Improved labor efficiency, thus reducing costs.
TRUE
FALSE
Reduced inventory holding leading to less cash being tied up in inventory.
TRUE
FALSE
Inventory is what to stock, where to stock, how much to stock.
TRUE
FALSE
Transport is design of systems control procedures forecasting.
TRUE
FALSE
Storage and Warehousing is a location of number and size of distribution depots.
TRUE
FALSE
Delivered complete to the quantities ordered is one of the key components of the perfect order.
TRUE
FALSE
Delivered exactly to the customer’s requested date and time is part of conceptual models of service quality.
TRUE
FALSE
It is possible to measure the customer service in a number of different ways.
TRUE
FALSE
In order to ensure that the concept of total logistics is put into practice and that suitable tradeoffs are achieved; it is essential that a negative planning approach is adopted.
TRUE
FALSE
