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MARKETING 4- PRELIM EXAM

Total questions: 50

Worksheet time: 2hrs 40mins

Name
Class
Date
1.

According to them, Logistics is the management of all activities which facilitate movement and the coordination of supply and demand in the creation of time and place utility?

a)

(Chartered Institute of Logistics and Transport (UK), 201

b)

(Hesket, Glaskowsky and Ivie, 1973)

c)

(Wikipedia, Google 2012)

d)

NONE OF THE ABOVE

2.

Part of the LOGISTICS PLANNING HIERARCHY that Short- to medium-term horizon?

a)

STRATEGIC

b)

TACTICAL

c)

OPERATIONAL

d)

PLANNING

3.

It is a technique of allocating all of the appropriate costs and allowances to a given product. All distribution costs (storage, transport, etc.) are therefore assigned to a specific product rather than taking an average over a whole product range?

a)

DPP (DIRECT PRODUCT PROFITABILITY)

b)

MRP (MATERIALS REQUIREMENTS PLANNING)

c)

JIT (JUST IN TIME)

d)

NONE OF THE ABOVE

4.

Originated as a new approach to manufacturing and has been successfully applied in many industries such as the automotive industry. It has significant implications for distribution and logistics?

a)

JUST-IN-TIME

b)

DIRECT PRODUCT PROFITABILTY

c)

DISTRIBUTION REQUIREMENTS PLANNING

d)

INTEGRATED SYSTEMS

5.

This is now commonly used to cover many if not all of the various logistics functions?

a)

SUPPLY CHAIN MANAGEMENT

b)

PRODUCT MANAGEMENT

c)

LOGISTICS

d)

DISTRIBUTION

6.

these are customer service factors that arise prior to the actual transaction taking place?

a)

PRE- TRANSACTION ELEMENTS

b)

TRANSACTION ELEMENTS

c)

POST-TRANSACTION ELEMENTS

d)

NONE OF THE ABOVE

7.

These are the elements directly related to the physical transaction and are those that are most commonly concerned with distribution and logistics?

a)

PRE- TRANSACTION ELEMENTS

b)

TRANSACTION ELEMENTS

c)

POST-TRANSACTION ELEMENTS

d)

NONE OF THE ABOVE

8.

These involve those elements that occur after the delivery has taken place?

a)

PRE- TRANSACTION ELEMENTS

b)

TRANSACTION ELEMENTS

c)

POST-TRANSACTION ELEMENTS

d)

NONE OF THE ABOVE

9.

The ability to recognize and respond to a customer’s changing needs?

a)

FLEXIBILITY

b)

TIME

c)

COMMUNICATIONS

d)

DEPENDABILITY

10.

A very simple, yet effective, view of service quality is that it is the match between what the customer expects and what the customer experiences?

a)

BASIC SERVICE MODEL

b)

EXTENDED SERVICE MODEL

c)

MARKET SERVICE MODEL

d)

LOGISTIC SERVICE MODEL

11.

This is the implementation phase and it will depend on the results obtained from the stages that have been described?

a)

DEVELOP SPECIFIC CUSTOMER SERVICE PACKAGES

b)

DETERMINE MONITORING AND CONTROL PROCEDURES

c)

IDENTIFY DISTINCT SERVICE REQUIREMENTS FOR DIFFERENT MARKET SEGMENTS

d)

ESTABLISH COMPANY COMPETITIVENESS AT CURRENT SERVICE LEVELS OFFERED

12.

This is the difference between the service that the supplier is providing and the service that the customer thinks is being received?

a)

ACTUAL SERVICE–PERCEIVED SERVICE GAP

b)

SERVICE STANDARD–SERVICE DELIVERY GAP

c)

MANAGEMENT PERCEPTION–SERVICE STANDARD GAP

d)

SERVICE DELIVERY–EXTERNAL COMMUNICATION GAP

13.

A rather more complicated approach can also be used as a conceptual model of service quality?

a)

BASIC SERVICE MODEL

b)

EXTENDED SERVICE MODEL

c)

MARKET SERVICE MODEL

d)

LOGISTIC SERVICE MODEL

14.

Can be enhanced through increased sales, and sales benefit from the provision of high and consistent service levels?

a)

A. PROFIT

b)

A. CAPITAL EMPLOYED

c)

A. FEEDBACK

d)

A. PLANNING

15.

Part of Logistics Planning Hierarchy. Day-To-Day Decision-Making Operations Controlled Against the Standards and Rules Control Via Weekly/Monthly Reports the Implementation of The Operational Plan?

a)

STRATEGIC

b)

TACTICAL

c)

OPERATIONAL

d)

FEEDBACK

16.

Part of Logistics Planning Hierarchy. Medium- to long-term horizon One- to twelve-year (plus) time span Overall ‘structural’ decisions?

a)

STRATEGIC

b)

TACTICAL

c)

OPERATIONAL

d)

FEEDBACK

17.

It is such as the ease of order taking or effective queries response?

a)

DEPENDABILITY

b)

COMMUNICATIONS

c)

FLEXIBILITY

d)

TIME

18.

It is such as guaranteed fixed delivery times of accurate, undamaged orders?

a)

DEPENDABILITY

b)

COMMUNICATIONS

c)

FLEXIBILITY

d)

TIME

19.

This is the difference between the service that the customer expects and the service level that the supplier thinks that the company wants?

a)

CUSTOMER EXPECTATION–MANAGEMENT PERCEPTION GAP

b)

SERVICE STANDARD–SERVICE DELIVERY GAP

c)

MANAGEMENT PERCEPTION–SERVICE STANDARD GAP

d)

SERVICE DELIVERY–EXTERNAL COMMUNICATION GAP

20.

This is the difference between the service specification that is set and the supplier management assessment of customer service requirements?

a)

CUSTOMER EXPECTATION–MANAGEMENT PERCEPTION GAP

b)

SERVICE STANDARD–SERVICE DELIVERY GAP

c)

MANAGEMENT PERCEPTION–SERVICE STANDARD GAP

d)

SERVICE DELIVERY–EXTERNAL COMMUNICATION GAP

21.

One area of significant change in recent years has been the increase in the number of companies operating in the global marketplace. This necessitates a broader perspective than when a national company operates internationally?

a)

GLOBALIZATION AND INTEGRATION

b)

PLANNING FOR LOGISTICS

c)

FINANCIAL IMPACT OF LOGISTICS

d)

INTEGRATED SYSTEM

22.

This refers to the trade-offs that occur within single functions (e.g. warehousing)?

a)

WITHIN LOGISTICS COMPONENTS

b)

BETWEEN LOGISTICS COMPONENTS

c)

BETWEEN COMPANY FUNCTIONS

d)

BETWEEN THE COMPANY AND EXTERNAL ORGANIZATIONS

23.

These are the trade-offs that occur between the different elements in logistics?

a)

WITHIN LOGISTICS COMPONENTS

b)

BETWEEN LOGISTICS COMPONENTS

c)

BETWEEN COMPANY FUNCTIONS

d)

BETWEEN THE COMPANY AND EXTERNAL ORGANIZATIONS

24.

There are a number of areas of interface between company functions where trade-offs can be made?

a)

WITHIN LOGISTICS COMPONENTS

b)

BETWEEN LOGISTICS COMPONENTS

c)

BETWEEN COMPANY FUNCTIONS

d)

BETWEEN THE COMPANY AND EXTERNAL ORGANIZATIONS

25.

There may be opportunities for a trade-off between two companies that are directly associated with each other?

a)

WITHIN LOGISTICS COMPONENTS

b)

BETWEEN LOGISTICS COMPONENTS

c)

BETWEEN COMPANY FUNCTIONS

d)

BETWEEN THE COMPANY AND EXTERNAL ORGANIZATIONS

26.

How many steps are there in Developing a customer service policy?

a)

6

b)

5

c)

7

d)

8

27.

This is the implementation phase and it will depend on the results obtained from the stages that have been described?

a)

DEVELOP SPECIFIC CUSTOMER SERVICE PACKAGES.

b)

DETERMINE MONITORING AND CONTROL PROCEDURES.

c)

ESTABLISH COMPANY COMPETITIVENESS AT CURRENT SERVICE LEVELS OFFERED.

d)

IDENTIFY DISTINCT SERVICE REQUIREMENTS FOR DIFFERENT MARKET SEGMENTS.

28.

It is vital to ensure that any service policy that is implemented is also monitored?

a)

DEVELOP SPECIFIC CUSTOMER SERVICE PACKAGES.

b)

DETERMINE MONITORING AND CONTROL PROCEDURES.

c)

ESTABLISH COMPANY COMPETITIVENESS AT CURRENT SERVICE LEVELS OFFERED.

d)

IDENTIFY DISTINCT SERVICE REQUIREMENTS FOR DIFFERENT MARKET SEGMENTS.

29.

This balance is not easy to define, although it can be described quite easily as the point where the additional revenue for each increment of service is equal to the extra cost of providing that increment?

a)

LEVELS OF CUSTOMER SERVICE

b)

MEASURING CUSTOMER SERVICE

c)

MEASUREMENT OF CUSTOMER SERVICE

d)

DEVELOPING A CUSTOMER SERVICE POLICY

30.

aims to treat the many different elements that come under the broad category of distribution and logistics as one single integrated system?

a)

TOTAL LOGISTIC CONCEPT

b)

TOTAL LOGICTS CONCRETE

c)

TYPICAL LOGISTIC CONCEPT

d)

TACTICAL LOGISTIC CONCEPT

31.

Chapter 1 is all about Concepts of Logistics and Distribution.

a)

TRUE

b)

FALSE

32.

Chapter 2 is all about Customer and Distribution.

a)

TRUE

b)

FALSE

33.

Pre – Transaction Elements is not part of Components of Customer Service.

a)

TRUE

b)

FALSE

34.

The conceptual models of service quality are BASIC SERVICE MODEL and EXTENDED SERVICE MODEL Only.

a)

TRUE

b)

FALSE

35.

There are 8 GAPS in Extend Service Model.

a)

TRUE

b)

FALSE

36.

There is always a GOOD and BAD Customer Service.

a)

TRUE

b)

FALSE

37.

The planning and control cycle are Planning, Monitoring, Objectives Only.

a)

TRUE

b)

FALSE

38.

The financial impact of logistics are Profit and Amount of capital employed.

a)

TRUE

b)

FALSE

39.

Supply chain management is not viewed as a single entity rather than a series of fragmented elements such as procurement, manufacturing, distribution. Etc.

a)

TRUE

b)

FALSE

40.

Supply chain management provides for a very different approach to dealing with inventory.

a)

TRUE

b)

FALSE

41.

Better storage leading to reduced storage costs.

a)

TRUE

b)

FALSE

42.

Improved labor efficiency, thus reducing costs.

a)

TRUE

b)

FALSE

43.

Reduced inventory holding leading to less cash being tied up in inventory.

a)

TRUE

b)

FALSE

44.

Inventory is what to stock, where to stock, how much to stock.

a)

TRUE

b)

FALSE

45.

Transport is design of systems control procedures forecasting.

a)

TRUE

b)

FALSE

46.

Storage and Warehousing is a location of number and size of distribution depots.

a)

TRUE

b)

FALSE

47.

Delivered complete to the quantities ordered is one of the key components of the perfect order.

a)

TRUE

b)

FALSE

48.

Delivered exactly to the customer’s requested date and time is part of conceptual models of service quality.

a)

TRUE

b)

FALSE

49.

It is possible to measure the customer service in a number of different ways.

a)

TRUE

b)

FALSE

50.

In order to ensure that the concept of total logistics is put into practice and that suitable tradeoffs are achieved; it is essential that a negative planning approach is adopted.

a)

TRUE

b)

FALSE