WorksheetsConsumer Behavior review
Total questions: 15
Worksheet time: 9mins
The sensory memory store...
can process information
detects information and transfers to short-term memory or looses it
detects information sends it to long term memory
is a shop where you can buy sensory memories
Which is not a step in the consumer decision-making process?
Gather information
Identify a target market
Select and evaluate alternatives
Recognize need or want
The consumer decision making process begins when consumers:
they evaluate options
they go shopping
recognize a need
identify what to buy
What is Low involvement decision?
items purchased in irregularly
items that are not purchased frequently
items purchased frequently
What is Personality ?
A mix between behaviors and skills.
Inner psychological characteristics that determine & reflect how a person responds to his/her environment.
Ingrained behaviors that are mostly permanent and difficult to change
Characteristic or habitual inclination or mode of emotional response
Sandra is in the process of buying a new car. She is highly involved in the purchase and perceives significant differences among his three favorite models. Sandra's next step is most likely to be ________.
postpurchase behavior
evaluation of alternatives
opinion leadership
cognitive dissonance
purchase decision
Understanding consumer buying behavior is not easy. The answers are often locked deep within the consumer’s head. The central question for marketers is:
How much money is the consumer willing to spend?
How much does the consumer need the product being offered for sale?
How much does a discount or a coupon affect the purchase rate?
How do consumers respond to various marketing efforts the company might use?
Marketing stimuli include which of the following?
economic stimuli
price stimuli
technological stimuli
social stimuli
Which of the following is one of the other stimuli present in a buyer's environment apart from marketing stimuli?
product stimuli
cultural stimuli
price stimuli
place stimuli
Companies can research many aspects of buying decisions. However, the one that is the most difficult to identify is ________.
what consumers buy
how and how much they buy
why they buy
when they buy
People change the goods and services they buy over time because of the two changing factors of ________.
belief and attitudes
perception and personality
age and life-cycle stage
groups and learning
family and tradition
Companies that think carefully about the impact of sensations on product experiences are practicing ________.
need marketing
hedonic consumption
sensory marketing
functional marketing
The process by which people select, organize, and interpret sensations is called ________.
consumption
motivation
application
perception
In its advertising, an automobile company emphasizes the fuel economy, safety rating, and resale value of its car. The company is trying to appeal to which of the following consumer motivation?
Conformance motivation
Hedonic motivation
Utilitarian motivation
Performance motivation
McDonald's placement of a small toy in each Happy Meal as a reward for coming to the fast-food restaurant and ordering its food is an example of:
operant/instrumental conditioning
cognitive learning
classical conditioning
observational learning
