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WorksheetsDigital Marketing #2
Total questions: 12
Worksheet time: 6mins
1. One characteristic of Digital Media is...
pull media
push media
one way communication
one to one communication
2. The picture explains which communication characteristic?
traditional one to many mass marketing communication
one to one Internet based communication
many to many communication via Internet medium
push to pull media
3. Here are some consideration to create campaign, except...
varying the offer, messaging and creative through the campaign
inconsisten branding and messaging
optimising time
sequencing of communication
4. Improving positions in the natural listings is dependent on marketers understanding the process whereby search engines compile an index by sending out spiders or robots to crawl around sites known as...
Pay per click
search engine optimisation (SEO)
public relation
query
5. Public relation has function for organization as..
associate with public opinion
content distribution barriers
disconnect third party website
looks after for brand reputation and influencing opinion and behavior
6. The ultimate form of marketing communications which known as a ‘pay-per-performance marketing’ method and it’s a commission-based
Viral marketing
Affiliate marketing
Email marketing
Outbound marketing
7. In performance measurement stage, there are some channel of measurement such as channel buyer behaviour. The key ratio can be measured by...
cost per acquisition (CPA) and cost per sale (CPS)
bounce rate and home page views
conversion rate to purchase
conversion rate to register
8. An online technique metrics collection and research methods that has structured experiments to review influence of on page variable to improve conversion from website is called as...
server based log
browser based site activity data
AB and multivariate testing
online questionnaire
9. Two types of web copy are short copy and long copy. Long copy including...
search adverts, email and bloging
search adverts, social copy and blogging
news release, social copy and blogging
news release, email and blogging
A short, descriptive instruction that explicitly tells a reader what to do. You need to put this instruction when create a copywriting.
call to action (CTA)
hyperlink
value proposition
heading
2. The picture explains which communication characteristic?
traditional one to many mass marketing communication
one to one Internet based communication
many to many communication via Internet medium
push to pull media
4. Improving positions in the natural listings is dependent on marketers understanding the process whereby search engines compile an index by sending out spiders or robots to crawl around sites known as...
Pay per click
search engine optimisation (SEO)
public relation
query
