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WorksheetsBHMC2003 Quiz #1 : Chapter 1 - Introduction to IMC
Total questions: 10
Worksheet time: 15mins
Prior to the development of integrated marketing communications, the promotional function in most companies was dominated by
Advertising
Public Relations
Personal Selling
Direct Marketing
Publicity
(a) is the process of combining advertisements with other promotional elements such as direct marketing, public relations, personal selling and sales promotion.
Which of the following statements best defines "value"?
the coordination of all seller-initiated efforts to set up channels of information and persuasion in order to sell goods and services or promote an idea
the combination of factors like name, logo, design, and packaging that comes to mind when consumers think about a brand
the desire and ability of two or more parties to exchange something of importance with one another
the customer's perception of all of the benefits of a product or service weighed against all the costs of acquiring and consuming it
the amount of funds invested by the shareholders of a company in promoting its product portfolio
Product, price, _______, and promotions are the four Ps of the marketing mix.
people
package
privilege
place
The following are the reasons for the growing importance of IMC EXCEPT_______.
can strategically integrates various communications functions
consumers’ positive response to advertising
can avoid duplication and takes advantage of synergy among promotional tools
evolution to micromarketing and changing rules of marketing
can develop more efficient and effective marketing
communications programs
What are the FIVE basic elements of IMC also known as Promotional Mix elements?
Advertising, Public Relations (PR), Sales Promotion, Personal Selling & Digital Direct Marketing
Advertising, Publicity, Sales, Direct Selling & Digital Direct Marketing
TikTok Sales, Social Media, Youtubers, Free Gifts & Telemarketing
Product, Price, Place, Promotion & People
Services, Staff, Sales, Social Media & Smile
Which of the following statements about setting a budget for IMC is NOT TRUE?
Company should set a tentative marketing communications budget.
Company should allocate tentative budget across different media,
geographic markets, and time periods.
Budget may be finalized while specific promotional-mix strategies are being developed.
Budget may not be finalized until specific promotional-mix strategies are developed.
Which of the following is the correct sequence of an IMC Planning Process:
I . Specify marketing objectives with time frame and mechanism for measuring performance.
II. Select target market(s) and plan for the four elements of the marketing mix.
III. Monitor and evaluating performance.
IV. Implement the marketing strategy(ies).
V. Perform a detailed situation analysis.
I, II, III, IV, V
II, I, III, V, IV
V, I, II, IV, III
IV, III , V, II, I
I, V, IV, III, II
The role(s) of Integrated Marketing Communications (IMC) in Branding are as follows EXCEPT:
Helps develop and sustain brand identity.
Recognises the need for companies to connect with consumers based on trust, transparency, and authenticity
Helps develop and sustain brand equity
Sustainable IMC initiatives should meet the needs of the current generation without considering the ability of the future generation's needs.
Which of the following is your lecturer for BHMC2003 IMC for 202409 session?
